Greatist, headquartered in NYC, is a health and fitness media startup on a mission to make better choices easier for everyone. is a trusted health and fitness source for the young, savvy, and social. Health and fitness are hard. We want to make living a healthy life easier. We are dedicated to providing quality, research-driven content. Every fact we use is cited by a PubMed study; every is story meticulously verified and expert-approved.

The good news is that anyone can be a greatist. Our goals and ambitions may be similar, but each person is unique, every story different. A greatist is someone who chooses better to improve their fitness, health, and happiness. Are you a greatist?




  • 10 Nutrient-Packed Nut Butters

    Branch out from your standard peanut butter spread and give one of these other nutrient- packed nut butters a try.

  • Oil Up: 4 Healthy Cooking Oil Options

    Oil doesn't have to be the enemy. Make your food sizzle with healthy choices that boost nutritional content—and your gains.

  • 7 Smart Baking Swaps

    Don't want to weigh down that protein-powered baked good-or any baked good-with oil and butter? Try these swaps for added moisture without the added fat.

  • Bottoms Up: Choosing Healthier Drinks

    Training hard and drinking harder don't go hand-in-hand. Still, no matter how much you love to lift, you probably like a good cocktail. Learn to order smart and skip drinks with nothing but sugar!

  • Go Green: A Guide To Choosing The Healthiest Salad Greens

    Build your bounty on top of a deserving bed of lettuce with these tips on choosing the healthiest greens

  • A Closer Look: Expiration Dates Explained

    Not sure what to make of the date printed on that tub of yogurt? Questioning the freshness of those week-old farmer's market eggs? Don't fret. Follow the tips below to understand expiration once and for all.

  • The Skinny On Sweet: The Truth About 4 Common Artificial Sweeteners

    Just because it is calorie free doesn't mean it's a free-for-all. Learn the lingo and serving suggestions for four common sugar substitutes.

  • Secret Sodium: The Salt Hiding In Your Food

    You know that potato chips and fries are packed with sodium, but what about brownies and cereal? Three health experts explain the salty consequences of our societal addiction to processed foods.

  • 6 Ways To Jump-Start Your Interval Training Today

    HIIT training may feel chaotic, but a little planning makes all the difference. Train smarter than ever with these interval training tips from our friends over at Greatist!