Max Shank


Max is a coach and owner of Ambition Athletics in Encinitas, CA. He has written the books "Ultimate Athleticism," "Master The Kettlebell," and "Simple Shoulder Solution," and also taught courses all over the world. Max also competes at a high level in a wide variety of sports ranging from Muay Thai and Jiu Jitsu to Scottish highland games. He is probably the only athlete in the world to have competed at the Highland Games World Championships and Brazilian Jiu Jitsu World Championships one week apart from each other. His abilities as a coach run the full spectrum, being able to help both elite athletes and average joes get “better every day.”

For all his athletic ability, Max champions an approach to training that emphasizes health, fun, and a lifetime of sustainable progress. His programs outline straightforward, practical methods that allow a beginner to make steady, yet dramatic progress, while providing strategies for even the most accomplished athletes to take their abilities to the next level.

Max's desire to constantly improve his knowledge and personal skills has led him to be a sought-after international presenter of his unique and pragmatic blend of strength, flexibility, health, and overall athleticism.



  • How To Avoid The Latest CrossFit Injury Epidemic

    A surprising number of athletes suffered the same serious injury at this year's CrossFit Games regionals. Could it have been avoided? Hell yes! Here's what went wrong, and how every lifter can bullet-proof themselves against it.

  • Supercharge Your Shoulders With This Weird Exercise

    This unique but simple movement provides a targeted attack where you need it most. In just minutes, your shoulders will be stronger, safer, and ready for any pressing challenge!

  • 6 Legit Ways To Get Stronger With An Exercise Ball

    Are you overlooking one of the most valuable tools in your gym? No matter how strong you are, the exercise ball can make you stronger.

  • 5 Kneeling Postures You Need To Use Now

    Stabilize your core and pelvis, increase the mobility in your hips, and become more athletic just by making one simple change.

  • This Latest Weight-Loss "Secret" Is The Worst Yet

    You've heard people say that diets suck, but the latest weight-loss scam approved by the FDA literally sucks food out of your stomach. Believe it! And please, please don't fall for it.