GENR8^TM is a global sport nutrition company led by Anthony Almada, President and CEO. Mr. Almada co-founded EAS, the first sport nutrition company to commercialize creatine and effectively utilize research and intellectual property (e.g. patents) to create innovative, highly efficacious sport nutrition products. All of the products are backed by substantial university research evidence. Athletes/Fitness enthusiasts can be confident that the actual product they can buy is of superior effectiveness and free of banned/doping substances. That what the companies Proof Before Promises^TM means.