Ashley Borden is a fitness and lifestyle consultant to some of Hollywood's most recognizable faces and world class athletes. Her unique approach to fitness can be attributed to having tackled her own personal struggles, transforming them into a positive philosophy and dynamic training program - making her one of the most sought-after experts in her field.
Clients have included: Christina Aguilera, Chaka Khan, Mandy Moore, Sean Hayes, Tori Spelling, Poppy Montgomery, Sydney Poitier, Lauren Graham. Most recently, she is part of 9-time UFC champion, Matt Hughes' team in preparation for his upcoming fight December 29th.
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Mandy Moore And Ashley Borden.
Vital Stats
Age: 36
Education/Certification:
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National Health Club Association
L.I.S.T Master Trainer
NIKE Fitness Professional
Contact Info: info@ashleyborden.com
# Of Clients: 40 on a rotating basis, not including online clients.
Rates: start $225 an hour in the gym, starting at $300 per hour in-home.
Bio/Background
[ Q ] When and why did you become a trainer?
[ A ] I started training with weights at a very young age ... I was a dancer my entire childhood. My dad owned sporting good stores and my mom owned a health food store for 11 years. I was always around fitness. I had a horrible eating and exercise disorder from 4th grade- all through out high school and went into a 12 step treatment center in 1990. After that experience, I knew I wanted to have a life in fitness and help as many people as possible.
Related Eating Disorder Articles:
[ Q ] What is your training style? What methods do you use?
[ A ] I am a Master Trainer in a system called L.I.S.T. (List Integrated Systematic Training)
"It combines the elements of strength training, yoga, Pilates and the fundamental principles of biomechanics with stabilization focus on the core, spine, hips, scapula and other joints. The L.I.S.T. System is designed to integrate, synchronize and increase whole body function, while producing a vigorous mental attitude."
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I Am A Master Trainer In A System Called L.I.S.T.
I also teach each client self Myofacial Release for their entire body... not only does it heal the body, but the physical changes are undeniable.
[ Q ] Do you have examples of success stories from clients using your methods? Any celebrity clients?
[ A ] Because I combine Food, Training and Cardio (using each persons target heart rate from 70%-80%). My clients and I are able to produce results within the first 2 weeks. For a list of testimonials from some of my clients, you can go to www.ashleyborden.com/testimonials.php.
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[ Q ] What are the most common mistakes a newbie makes?
[ A ] Not having realistic goals based on their time table.
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Ashley Borden.
[ Q ] What is your approach to nutrition? Do you set your clients up with a full diet plan?
[ A ] I am NOT a R.D or a nutritionist... I will always consult my team if I have a special needs case, or a sports specific athlete with different nutritional needs than an average person.
I created my S.O.S. Food Plan for people like myself who need a LIFE FOOD PLAN! I believe in living a Lean, Livable, Lifestyle(tm) and the S.O.S. Food Plan (as featured in my new book Your Perfect Fit McGraw-Hill) gives exactly those guidelines.
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Your Perfect Fit.
[ Q ] How do you keep your clients motivated?
[ A ] Bimonthly measurements, front, side and back photos, and I have my clients journal so they can see IN THEIR OWN HANDWRITING, how great they feel when they are training and eating right.
[ Q ] What is the average training length of a client?
[ A ] 3-4 years.
[ Q ] How have you changed your approach to clients over the years of experience?
[ A ] YES! I have learned so much in the past 10 years I am a totally different trainer. I am always learning. I LOVE my job and it never gets old.
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Ashley Appearing In Magazine Workouts.
[ Q ] How do you start a client on a new program? Do you do some kind of assessment?
[ A ] The first thing I do is look at my client's feet with their shoes and socks off so I can assess their arches. The feet are the foundation of the body, and will dictate how the rest of the body stacks up. I also have them bring in 3 days of a food log so I can see their food and energy patterns.
[ Q ] Do you prefer to train male or female clients and why?
[ A ] I love training everyone... from athletes to moms; I thrive on challenge and variety.
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[ Q ] Have you learned more during your schooling years for personal training or during the hands on approach?
[ A ] Hands on approach 100%. You can study 'til the cows come home... but if you cannot translate the info to the client on the gym floor, it's ineffective. I still like to train with other great trainers! I feel I learn the most when I am open and ego-less.
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Ashley In A Nike Ad.
[ Q ] Do you feel just as much like a psychologist as you do a personal trainer?
- 9-Time UFC Champion, Matt Hughes, Nike Elite Athlete, Ashley Borden & team took Matt's intense hardcore UFC training workout and made it accessible to everyone. Crunch Fitness Instructor, Jennifer Galardi, is the co-host for these workouts. She and Matt strike a great workout balance together.
[ A ] Absolutely... I think the two go hand in hand. As your body changes, so does your life.
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Author: Layne Norton 
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- This workout is for everyone: the extreme athlete who wants to ramp it up, someone who is bored with his/her workout, or the person who wants to get in shape.
- Go to www.iamplifyplyomix.com to check it out!
- REVOLUTIONARY workout - this is not just another workout. PlyoMix Ultimate Fitness System combines Mixed Martial Arts and Plyometrics. You won't be bored and you will see results!
- The PlyoMix Ultimate Fitness includes 4 workout programs & 1 coaching session with Matt Hughes:
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Power - plyometric training
Impact - strength training
Intensity - circuit training and mixed martial arts
Core - abs & back training
Mental Edge - one-on-one coaching with Matt to learn his training secrets
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Ashley, Jennifer Galardi, Matt Hughes, Lauren Kim, Alan Jouban.
Ashley Was The Technical Director/Assistant Director For Alan's Plyomix Fitness DVD
The Other People Were The Talent In His DVD.
