|Part 1 | Part 2|
In the 90's Met-Rx revolutionized the sports supplement world with their protein powder (2 scoops of "base" and 1 scoop of "plus") and then they introduced meal replacement shakes or MRP's. MRP's changed the protein powder world because just protein wasn't enough. People were on the go and they need meals that could be on the go with them.
EAS took the torch and the world went nuts over Myoplex. People were drinking Myoplex shakes all day long - for breakfast, as a post workout drink, in pudding form before bed. The shakes were high protein and low fat - PERFECT!
So we thought...
The year 2000 came. Fat was no longer the enemy; all of a sudden there were "healthy" fats. Carbohydrates were blamed for the health woes of our chubby society and people weren't really into gulping down 3 MRP's a day with the carbohydrate content being 20-30g a shot - with most of the carbs coming from maltodextrose. So what were people to do? Go back to drinking pure protein shakes and chomp on some almonds?
The industry responded... a new generation of MRP's was created. Some people may categorize these products as protein powders but they are more than that. The new generation of MRP's contains a blend of high quality slow and fast digesting proteins plus a mixture of healthy and essential fatty acids. Not to mention vitamins, minerals, and some even contain a good dose of fiber. Truly these are more than protein powders or the MRP's from the 90's.
Let's take a look at some products that are leading the way in this new generation of MRP's.
MuscleMilk By Cytosport: