Official Press Releases by


Close Presents Alex Savva’s 12-Week Fitness Plan

A Complete Guide To Making The Best Transformation Of Your Life

Boise, ID - November 17, 2015 - Alex Savva, gym owner, personal trainer, and Co-Founder of nutritional supplement company PharmaFreak, is pleased to announce the launch of #FreakMode, a comprehensive 12-week fitness plan, compliments of the Internet’s most-visited fitness site,

When it comes to fitness, Alex Savva has tried it all. From competitions to challenges and everything in between, although he never found anything that helped him or his clients sustain a fit lifestyle. That’s when he decided to make a complete lifestyle program, one that enabled him to maintain a great physique all year long. It’s this complete lifestyle transformation that led Alex to creating the #FreakMode Trainer.

The #FreakMode 12-Week Trainer is a complete guide to making the best transformation of your life, no matter what your goals are. The workouts are brief, intense, and don’t require you to be in the gym six days a week. The nutrition plan can be customized to meet your needs, whether you are losing fat or gaining muscle.

You will develop a certain type of confidence from living the #FreakMode lifestyle. Understanding the passion and drive it takes to maintain that mind-blowing physique all year long, starts with you making this more than just a 12-week transformation. You’re making this a lifestyle and embracing training, nutrition, and supplementation. To fully succeed, you’ll need the synergy of these factors to create something that will change your body and your life.

To check out this remarkable and free training program, please visit:

Layne Norton’s New Fitness Program, PH3

PhD and Elite Powerlifter, Layne Norton, Shares His New 13-Week Strength Building Program

Boise, ID - November 12, 2015 - Dr. Layne Norton is an accomplished competitive bodybuilder, powerlifter, coach, and nutritional consultant. Together with—the Internet’s most-visited fitness site, Layne is pleased announce the launch of PH3, a comprehensive 13-week fitness program.

Squat, bench and deadlift: the three big lifts. They have been and will always be the standard of strength. When dedication is applied to these three lifts, muscle will come and you will grow. Make consistent progress on the squat, bench and deadlift, and you’ll get the body you want. PH3 can help you get there.

Layne has created a new scientific take on the fundamentals. This program has the perfect balance of intensity, recovery, muscle growth, and performance to make you a master of the barbell.

Along with the release of his new trainer, Layne has also developed a line of well-formulated supplements for those who train hard. These supplements are grounded in a combination of cutting-edge and time-tested research. The ingredients found in Carbon are scientifically proven to help repair, build and maximize muscle growth. The Carbon Series is available now, exclusively at

To get your first look at this incredible training program, please visit: Donates Over 3,000 Meals

Healthy Meals Will Help Feed Those In Need

Boise, ID - October 7, 2015 -—the Internet’s most-visited fitness site and largest online retailer of nutritional supplements—is partnering with Catholic Social Services to give back to a local community in Hastings, Nebraska. Catholic Social Services have been helping people in southern Nebraska since 1932; their emergency food pantries are available for individuals or families in need. Last year, Catholic Social Services food pantry gave away more than $850,000 in food. hopes their donation of over 3,000 meals will help the center reach its goal.

To help feed those in need in the Hastings, Nebraska area, will be donating their exclusive line of B-Elite Fuel meals. These healthy meals contain minimally processed, whole food ingredients with an ideal balance of premium protein, vegetables, and carbohydrates.

“At, we live by our mantra, We Change Lives. It’s our commitment that we positively impact those around us in every way we can,” said CMO, Peter Thornton. “Our donation will be providing 3,066 meals for the community of Hastings, Nebraska. Together, with the help of Catholic Social Services, we are hoping to make a difference within this community.”

The B-Elite Fuel meals have recently been reformulated with the new launch of B-Elite 2.0. Since the initial launch in 2013, the B-Elite Fuel line has been setting the standard for convenience foods. These healthy, clean, frozen meals are easy to order and delivered right to your door.

With the new B-Elite Fuel meals, here’s what you can expect:

  • Healthy and delicious macronutrient balanced meals
  • Ample portions to satisfy your hunger
  • New streamlined packaging heat trays, feature individual protein and carb compartments
  • Affordable price point
  • Newly added protein pancakes will be round out the list of 12 delicious menu items

The B-Elite Fuel line boasts a 9/10 rating and is ranked in the 15 top selling products on

To order the new B-Elite Fuel 2.0, please visit:

New Fitness App From PhD Is Sure To Get You Ripped

Dr. Jim Stoppani, PhD in Exercise Physiology, Shares His Knowledge on How to Gain Muscle and Lose Fat in His New Free App

Boise, ID - October 06, 2015 - Created from one of the most popular training programs on; the new Jim Stoppani’s 12-Week Shortcut to Size App is free and available for both Apple and Android devices.

Dr. Jim Stoppani has devoted his entire career to the science of muscle building. Science applied from the labs and tested in the gym, fuel the wildly popular and effective Jim Stoppani’s 12-Week Shortcut to Size program. The new app includes complete workouts, detailed meal plans, a complete supplement guide and how-to videos.

Jim Stoppani knows the science behind the muscle. He received his doctorate in exercise physiology with a minor in biochemistry from the University of Connecticut. Following graduation, Stoppani served as a postdoctoral research fellow at Yale University, where he investigated the effects of exercise and diet on gene regulation in muscle tissue. On top of that Jim has had thousands of articles published, has been a co-author on the New York Times Bestseller list and has been the personal trainer to such celebrities as LL Cool J, Dr. Dre, Dwayne “The Rock” Johnson and Mario Lopez.

Since it’s release the Jim Stoppani’s 12-Week Shortcut to Size program on has had over 71 million page views and shared socially over 25,000 times. Jim has helped thousands of people lose fat and gain muscle through his program.

Lenny Foderaro is one of those people. Lenny joined the military at a young age and was very active. When he retired at the age of 37, he had lost the will to remain physically fit. Over the years Lenny’s weight skyrocketed to 290 pounds and he was on the fast track to certain death. Lenny decided it was time to make a change, that’s when he started the Shortcut to Size program. Today, at age 53, Lenny has lost 73 pounds and is grateful he found Jim’s program.

Now it’s easier than ever to have Dr. Jim Stoppani’s science backed program at your fingertips. You will be able to access 80+ daily workouts with instructional videos and tips, track your progress of each workout, find recommended supplements, and access your detailed meal plan.

To download the new app, please visit the Apple App Store or Google Play. If you would like to know more about Dr. Jim Stoppani and see additional transformations, please click here.

6-Week “Duel” Partner-Based Fitness Program

Designed Specifically for Training Partners to Build Muscle, Strength and Competitive Drive

Boise, ID - October 5, 2015 -—the Internet’s most-visited fitness site and largest online retailer of nutritional supplements, along with MuscleTech, are pleased to bring you DUEL, a 6-week partner-based training program.

DUEL is a muscle-building plan that will help you increase strength and put on quality muscle mass. The first of it’s kind; DUEL is specifically designed for training partners. In this 6-week program, you’ll also learn to about proper nutrition and supplementation.

Performance coach and MuscleTech athlete Marc Megna will guide you through the 6 weeks. He'll show you how to perform the various training techniques you'll encounter throughout this trainer and demonstrate the best ways to assist your partner through difficult movements and lifting protocols. In the 6 weeks, you’ll learn the best ways to utilize a training partner and how to be a better training partner yourself. With the DUEL trainer, you’ll never grow alone.

To get your first look at this incredible training program, please visit:

Your Voice Matters

Cast Your Votes for the 2015 Supplement Awards

Boise, ID - August 3, 2015 -—the Internet’s most-visited bodybuilding and fitness site and the largest online retailer of nutritional supplements is proud to announce that voting for the 11th annual Supplement Awards is now open. This prestigious award recognizes the best products and brands in the fitness and supplement industry, all according to the fans. Last year, over 3.3 million votes were cast from across the world.

“Being nominated for a Supplement Award is quite an accomplishment,” explains CEO, Ryan DeLuca. “Nominees are the most popular brands and products on our site. And it’s the public who chooses the final winners. Winning a Supplement Award means that supplement users have deemed that brand or product the most trustworthy and effective of its kind.”

Winners will be determined via an online voting system that will live on August 3, 2015 - August 9, 2015. Results will be announced on August 31, 2015.

This year’s Supplement Award categories are as follows:

  • Brand of the Year
  • Packaging of the Year
  • Supplement of the Year
  • Best Tasting Protein of the Year
  • Exclusive Product of the Year
  • New Brand of the Year
  • Most Innovative Brand of the Year
  • Women’s Product of the Year
  • Breakout Brand of the Year
  • Protein Powder of the Year
  • Isolate Protein of the Year
  • Weight Gainer Supplement of the Year
  • Casein Supplement of the Year
  • Protein Bar of the Year
  • Pre-Workout Supplement of the Year
  • Amino/Recovery Supplement of the Year
  • Creatine Supplement of the Year
  • Fat Loss Supplement of the Year
  • Multi-Vitamin Supplement of the Year
  • Clothing and Accessory Brand of the Year
  • International Brand of the Year
  • New Product of the Year

Cast your votes now, and receive 20% off all nominated products at! To vote now, please visit; www.bodybuilding/Awards.

“True Muscle” Fitness Program

NFL Player, Steve Weatherford and Expert Trainer, Nick Tumminello, Team Up to Bring You an Intense 9-Week Trainer

Boise, ID - July 28, 2015 –NFL’s Steve Weatherford, aka the most ripped man in football, along with expert trainer Nick Tumminello, have teamed up with to bring you a truly unique training plan, titled True Muscle. This 9-week hybrid-training program will improve your athletic performance, boost your conditioning, and pack on slabs of quality muscle.

If you’re ready to build the physique of your dreams and get better at every athletic pursuit in your sights, then you’re ready for True Muscle. It’s not easy, but it is extremely effective. It will challenge you on multiple levels, but that’s how it will make you grow.

This program is broken down into three phases:

  • Hypertrophy
  • Strength and Power
  • Hybrid Conditioning

There are only three to four workouts per week and each workout will only take an hour of your time, leaving you with no excuses to get in a solid workout.

There’s a reason why the New York Giant’s Steve Weatherford is called the most ripped man in the NFL. He didn’t get his physique by sitting around and wishing for it. Steve worked hard and now you can get the inside secretes to having a body like his. Steve likes to say, “I’m not a football guy who loves fitness, I’m a fitness guy who plays football.”

To get your first look at this incredible training program, please visit:

350 Pounds Lost and Counting

Jesse Shand’s Incredible Weight-Loss Journey

Boise, ID - July 16, 2015 - Imagine not leaving your house or seeing your friends for years. Imagine not bathing in nearly that long because your body had grown so enormous that it could no longer fit in the shower. That’s where Jesse Shand found himself in 2013.

The 26-year-old found himself weighing close to 700 pounds. He spent much of his day playing video games and trolling the Internet. This life of unhappiness led to extreme negativity, which then would ultimately lead to his 300-pound weight loss.

Jesse’s transformation started by accident. He wanted to get a rise out of the bodybuilding types and so he posted a thread on the forum titled, “Ask the fattest man on the forum anything.” He also posted pictures of his then tremendously obese body. He waited eagerly for the backlash. Instead the forum members wanted to help Jesse. Together, Jesse and the other members devised a plan to help him lose weight and get healthy.

Jesse made his transformation public, using the forums as a sort of digital diary. To this day Jesse’s transformation journey remains one of the most popular threads.

The support from the forum members, coupled with small changes to his diet, made all the difference. He recalls that dinner at one point would normally have been composed of eight chicken quesadillas and an entire pack of cheesy-flavored rice, but one night he willingly opted for seven quesadillas and only half the pack of cheesy rice. For someone who was used to eating a certain amount, these changes added up significantly.

As Jesse’s physical fitness improved from his initial concerted efforts, he continued to challenge and push himself. After graduating from walking indoors to walking outdoors, Jesse began to work up to walking 5 miles at a time. When that wasn’t far enough, he got himself a bicycle. Soon, he had shed enough weight to slide in behind the wheel of his car and drive for the first time in many years. The biggest game changer arrived in the form of a gym membership, which some forum members helped him get. Jesse quickly found a new home there. Racquetball, weightlifting, cardio, basketball, swimming—you name it, he did it or tried it.

To say that Jesse’s newfound love of fitness changed his life is an understatement. In many ways, it saved his life. “I started going out and being social again,” he says. “I joined a poker league and have made new friends. I took my mother to go see a Broadway show—all kinds of things I was sure I would never get to do again!”

With Jesse’s weight-loss success thanks in large part to his amazing support network, he urges other aspiring transformers to seek out support.

“Having yourself surrounded by like-minded people helps you develop good habits and learn new things,” he says. “The encouragement you give each other really can help you on days when your heart just isn’t in it. And those days will come. Don’t face them alone.”

To get Jesse’s training, nutrition and supplementation program, please visit:

2015 $200,000 Transformation Challenge Winners Announced

Boise, ID - June 2, 2015 - This January, — the Internet’s most-visited fitness website - kicked off it’s fifth annual Transformation Challenge. With the largest prize to date, the $200,000 contest attracted an astonishing 57,327 entrants from all around the world. The male and female winners each took home $80,000 in cold hard cash. And for the first time in the contest’s history, a “People’s Choice” prize was awarded.

The annual 12-week challenge was designed to motivate and incentivize participants to achieve their health and fitness goals. Motivated and ready to rock, this year’s winners dropped a whopping 115 pounds, which equated to a loss of over 40% body fat. Overall, participants in the challenge shaved nearly 35,000lbs from their waistlines. Of those who entered the challenge, 474 of those who could be classified as obese finished the contest at a healthy weight.

“Our biggest competition is the couch and we want to beat it in a big way,” said CEO and founder, Ryan DeLuca. “We want to empower, facilitate, and cultivate positive change. It’s our mission to fight obesity and disease, bad habits, poor health and most importantly, the couch. We are here to push people to reach their peak potential,” states DeLuca.

With so many participants in this year’s challenge, picking the overall male and female winner was a daunting task. A team from combed through thousands of profiles to discover two individuals that stood out from all of the amazing transformations: Chandler Camden of Park Hills, MO, and Nina Nam of Santa Monica, CA. You can check out their epic reaction when we surprised them with gym bags full of cash here: $200,000 Winner Surprise Video.

2015 Male Winner, Chandler Camden:

After serving his country for 14 years, Chandler ballooned up over 250 pounds since his honorable discharge. He battled with his weight and was tired of all the yo-yo dieting. It seemed like every time he would lose some weight he would put it all, if not more back on. “I was pretty much sick of how I looked and felt. I decided to lose weight and managed to lose about 70 pounds in one year. Then things in my life started going downhill, and once again, I found myself in a yo-yo situation,” commented Chandler.

His motivation came from his wife, “On January 5th, 2015 I got married to my wife Erin, and I knew she deserved a better me.” Erin encouraged Chandler to enter the $200,000 Transformation Challenge and together they devised a program that would keep him on track for the next 12 weeks. Chandler states, “I threw myself mentally and physically into my transformation with everything I had. I was constantly adjusting my plan to ensure progress. I became more self-motivated as time went on due to the positive changes I was experiencing both physically and mentally.”

In just 12 weeks Chandler lost an astounding 41 pounds and 11.5% body fat. He is truly unrecognizable to his friends and family. Chandler not only changed his body, but he also improved his health, as well as his outlook on life, and gained the confidence he’s been missing. To see Chandler’s stunning transformation photos, please visit his BodySpace at

2015 Female Winner, Nina Nam:

When talking about her weight loss journey, Nina was sick and tired of being unhealthy, “My lifestyle and bad habits were making me depressed,” she recalls. Soon Nina was overwhelmed by negative thoughts, wanting to feel empowered and energized, Nina craved feeling alive once again. When asked about struggles and obstacles she overcame during the challenge, she commented, “The hardest part was quieting my mind, calming down, and focusing on the things I needed to do.”

Nina knew she wanted to win. “I was so crazy about wanting to do this before the challenge even started.” There were times during the 12 weeks that she felt tired and exhausted, but she knew giving up wasn’t an option. “During those dark moments when I wanted to quit I discovered I had a deep, emotional drive to prove to myself that I wasn’t a loser.”

Over the 12-week challenge Nina lost a total of 21 pounds and 14% body fat. To see Nina’s remarkable before and after pictures, please visit her BodySpace at

2015 “People’s Choice” Winner, Luke Petersen:

This is the first year with a “People’s Choice” category. This new addition has given a voice to the people and awards contestants based on what their fellow competitors deem as prize worthy. The “People’s Choice” winner voted on from the pool of top finalists. In the end, Luke Petersen of Utah took home the $40,000 prize. This 35-year-old husband and father lost an incredible 53 pounds and 15% body fat. In a heartfelt reply, Luke stated, “It makes me really emotional to know how many people I’ve connected with, not only through this challenge, but over the years as well. I’m so grateful to have such a wonderful support system that was genuinely excited for me.” To see Luke’s winning before and after pictures, please visit his BodySpace at

For more information on the $200,000 Transformation Challenge, please visit

Ashley Conrad’s Clutch Life

Real-Time Fitness Program That Will Help You Get Fit For Life

Boise, ID - May 05, 2015 - True fitness is not short lived; it’s a lifelong commitment you make to yourself for your health and well-being., the Internet’s most-visited fitness site and largest online retailer of nutritional supplements, along with celebrity trainer, Ashley Conrad, are proud to bring you Clutch Life. The new comprehensive trainer is the first of it’s kind on where you are able to follow in real-time. Watch from your tablet, computer or phone, and workout in the comfort of your own home, on the road, in a park, or at the gym. Best of all, many of these workouts are less than an hour, so you can get on with your busy day.

Ashley Conrad is a world-renowned, nationally recognized fitness and nutrition expert. Her innovative methods, trademark style, and no-holds-barred approach to transforming the body have garnered her a loyal following of top professional athletes, music moguls, runway models, and A-list celebrities. Ashley broke onto the training scene with her world-renowned program: Clutch. With the ability to transform the body in a matter of seven days, Conrad quickly rose to the top of the Hollywood training game, becoming the go-to trainer for celebrities such as Bradley Cooper, Kate Hudson, P. Diddy, and Penelope Cruz.

This 28-day program will have Ashley and the Clutch Bodyshop team working out side-by-side with you. Each day of the trainer includes real time workout videos, as well as detailed nutrition and supplementation plans. This program comes complete with healthy recipes. The Clutch Life is all about balance. That’s why these workouts are short, effective, and intense. The workouts in this plan are designed to help you build muscle and burn fat. Clutch nutrition and supplementation philosophy is built upon the idea that fueling your body with natural, easily digestible, nutrient-dense food brings the best physique and performance results.

To get your first look at the Clutch Life Trainer, please visit: Recieves Honorary Mention for The 19th Annual Webby Awards

Awarded in the Health and Fitness App Category

Boise, ID - May 04, 2015 -—the Internet’s most-visited fitness site and largest online retailer of nutritional supplements—is proud to announce their honoree mention for the 19th Annual Webby Awards in the Health & Fitness App category. was recognized for the free BodySpace app available on both the Android and iOS platforms.

The BodySpace app provides users with one of the largest resources for top-rated training programs and exercises, fresh content, as well as one of the largest social online communities of fitness enthusiasts. With more than 9 million members, BodySpace helps users start, maintain, and achieve their fitness goals. In the past year, members of BodySpace have tracked nearly 6,000,000 workouts, hoisted 94,000,000,000 pounds, and performed over 700,000 hours of cardio, resulting in 2,000,000 pounds lost.

Unlike any other fitness app, BodySpace allows you to select a training program that fits your individual needs. Whether you’re new to fitness, a seasoned vet, want to lose fat or gain muscle, there’s a step-by-step program for you. If you’re not ready to commit to a full workout program, you can simply build your own using an extensive database of more than 700 specific exercises. Once you have identified your program, the app helps you track your workouts. Giving you the tools to help you achieve your health, fitness, and appearance goals, the BodySpace app includes detailed pictures and videos of thousands of exercises.

The Webby Awards honor excellence on the Internet, including Websites, Interactive Advertising & Media, Online Film & Video, Mobile & Apps, as well as Social. The awards are considered the international leaders in their respective categories. The New York Times hails these awards as the “Internet’s highest honor.” The BodySpace app was among 6 other honorees, representing the top 20% of all work entered that exhibits remarkable achievement.

“We are thrilled to be named a Webby Honoree this year for the BodySpace app,” said David Montz, Vice President of Engineering at “It’s an incredible achievement to be placed in the top tier with so many amazing health and fitness apps. What sets the BodySpace app apart is that it’s easy to use, chock-full of amazing training programs and is 100% rooted in social accountability.”

For more information about the Webby Awards, please visit: and MusclePharm Launch The New Hardcore Series

A New Line of Doctor Formulated Supplements

Boise, ID - March 17, 2015 -—the Internet’s most-visited fitness site and largest online retailer of nutritional supplements—and MusclePharm®—a scientifically driven, performance-lifestyle sports Nutrition Company—are proud to release a new line of fully-dosed and proprietary blend free supplements that are focused on the educated weightlifter. The MusclePharm Hardcore Series is available now, exclusively at

MusclePharm Hardcore Series is the most powerful, cutting-edge line of supplements on the market. They are doctor formulated and made with no proprietary blends. The labels are completely transparent to ensure your getting exactly what is written on the bottle.

The MusclePharm Hardcore Series includes:

  • Wreckage™: This is the most advanced pre-workout product packed with the best ingredients and no proprietary blends, with 6 grams of Citrulline Malate, 4 grams of L-Leucine, and 3 grams of D-Aspartic Acid.
  • Gainz™: The new post-workout is designed to fuel recovery and build muscle. Gainz is fully-dosed with 6 grams of Branched Chain Amino Acids (BCAAs), 2 grams of CarnoSyn® Beta-Alanine, and 2 grams of Creatine HCL.
  • Whey Diesel™: This delicious protein powder helps add size and assist with a faster recovery. Designed with the optimum balance of 15 grams of Whey Isolate and 10 grams of Whey Concentrate, and 5 grams of glutamine, Whey Diesel is designed to boost athletes’ strength.

“MusclePharm is one of the best supplements on the market,” said Ryan DeLuca’s CEO and founder. “What truly sets MusclePharm apart is their quality controls, which ensure customer safety, as well as the time they spend on research and development. This is what’s really going to distinguish the Hardcore supplement series from other lines out there.”

To get your first look at the Hardcore series by MusclePharm sold exclusively at, please click here.

Post-Pregnancy Trainer

Jamie Eason, One of the Most Recognizable Figures in Fitness is Proof You Can Get Your Pre Pregnancy Body Back

Boise, ID - March 3, 2015 - When you bring a new life into this world and expand your family, it can turn your world upside down and force you to reprioritize—especially when it comes to your health and fitness. A new baby brings a mountain of new responsibilities, but when you’re ready to tackle your health and fitness goals, and Jamie Eason want to help.—the Internet’s most-visited fitness site and largest online retailer of nutritional supplements—along with Jamie Eason—one of the most recognizable faces in fitness—are pleased to bring you Jamie Eason’s Post Pregnancy Trainer. In the new comprehensive program, Jamie guides new moms from their early stages of motherhood into the best shape of her life.

Jamie delivered her son August, via caesarean section in 2013. The road to recovery was long and much harder than she anticipated. Jamie took it one day at a time and started incorporating light activity into her everyday routine. She soon found herself getting stronger and having more energy. Now that she has got her body back, Jamie wants to share her proven method with other new moms.

The Jamie Eason Post Pregnancy Trainer moves at a pace the new mother is comfortable with. Starting as early as she gets the “green light” from her physician to start a fitness program. Jamie, with the help of Sheila Dugan, MD, will help guide moms through a free 12-week plan to get them back to their pre-pregnancy body.

Here’s a breakdown of the program:

  • Months 1-3 - It’s important not to rush into things. With this in mind, the program is designed to start when you’re ready. Your primary goal is taking care the baby and when it’s time, Jamie will help you build your back your strength and take you on daily walks.
  • Months 4-6 - In an effort to work with your busy schedule, circuit style training will fire up your metabolism and work the most amount of muscle possible in a short amount of time.
  • Nutrition - Simple strategies to diet and nutrition are outlined to add predictability to your eating habits during this crazy time. Here Jamie dispels common post-pregnancy myths and outlines a well-defined nutritional approach to working your way back to fitness.
  • Supplementation - To help fill in the gaps where your nutrition is lacking, supplements can be an important part of any fitness plan. Jamie will teach you what you need to know about protein and other popular and safe supplements to take.
  • Time Management - Getting is a challenge all on it’s own. Combing that journey with the path of the new mom is exceptionally difficult. Here, Jamie makes calculated suggestions on how to manage expectations, prepare your space, and helps you set priorities, and share responsibilities with the family.

To lean more about Jamie Eason’s free Post Pregnancy trainer, please visit:

The Internet's Most Visited Fitness Website is Coming to Portland

March 2, 2015 - is thrilled to announce the opening of its new corporate office in Portland’s chic Pearl District. Founded in Boise, ID,’s new corporate expansion will help the growing company hire top tech talent from the renowned Silicone Forest.

New talent, locally based in the Portland office, will be working on projects designed to help and improve the experience of the 30 million unique visitors who turn to every month. As the Internet’s top destination for health and fitness information, provides the tools people need to achieve their health, fitness, and appearance goals, all for free.

“Building a successful business from the ground up requires revolutionary ideas,” says founder and CEO Ryan DeLuca. “We believe in taking an aggressive approach to bring these ideas to life. Innovative thinking has fueled our ability to grow from a simple website selling creatine to a complex online resource with thousands of products, a wealth of fitness information, and a thriving online community.”

With over 9.4 million registered users,’s fitness social media platform and workout-tracking app, BodySpace, is the largest of its kind. The new team member additions from the Silicone Forrest will be working on projects to revolutionize how people get fit.’s mantra, “we change lives,” is more than just a saying; it’s a mission.

Of course, the proof is in the high-protein, low-fat pudding, which takes form from the thousands of amazing transformations fueled by’s comprehensive weight loss and muscle building plans. Check out some of these incredible stories in the Motivation section of the website:

In 2014 alone, BodySpace members tracked 6 million workouts, hoisted 94 billion pounds, and performed over 700 thousand hours of cardio, resulting in a total weight loss over 2 million pounds.

Next-Level Service’s New Fulfillment Center in the UK Opens This April

Boise, ID - February 28, 2015 -—the Internet’s most-visited fitness site and largest online retailer of nutritional supplements—is proud to announce the opening of a new fulfillment center in Dunstable, England. Previously, has been servicing Europe from a third party fulfillment center in the Netherlands.’s transition into the United Kingdom will allow for vast delivery improvements for our customer in the UK and the rest of Europe.

In the United States, is part of an elite group of retailers that have been awarded the Bizrate® Circle of Excellence Platinum Award. Customers in the UK will now receive the same level of service experienced by US customers and 98% of shipments will deliver next day (next day delivery available 7 days a week).

“Our goal is to deliver the best customer experience possible and this fulfillment center will be able to help us do just that,” said CEO, Ryan DeLuca. “We are thrilled to be onboarding such talented professionals in the UK and with their help deliver the best possible user experience, all while ensuring our customers are the healthiest versions of themselves.” delivers a unique online experience to its 29 million unique monthly users. It is the world’s number one online sports nutrition store, delivering to over 155 countries and carrying over 13,500 products, but more importantly, is the destination for information and motivation on health, fitness, and nutrition. features over 25,000 articles and over 10,000 videos to help everyone with their health and fitness needs, whether they are new to fitness or a long time veteran.

Home of the Internet’s largest online fitness social media platform BodySpace, brings a truly holistic experience to those looking to achieve their goals. With over 9,400,000 members, BodySpace is the world’s largest social fitness network. In 2014, members of BodySpace have tracked nearly 6,000,000 workouts, hoisted 94,000,000,000 pounds, and performed over 700,000 hours of cardio, resulting in 2,000,000 pounds lost.

Bill Philips: Back To Fit

Master of Transformations, Bill Phillips Has Teamed Up With To Get You In The Best Shape Of Your Life

Boise, ID - February 24, 2015 - Transformation expert Bill Phillips has trained and inspired pro athletes, celebrities, as well as millions of people around the world to become their best self. His best selling book, Body-for-LIFE has sold over six million copies worldwide and spent five years on the New York Times Best Seller list. Bill’s new comprehensive transformation program, Back to Fit is available now on, for free., the Internet’s most-visited fitness site and largest online retailer of nutritional supplements, along with transformation guru Bill Phillips, are proud to bring you Back To Fit. This is a guide on becoming the most energetic, healthiest version of yourself, no matter your age.

After suffering a catastrophic injury to both of his legs a few years ago, Bill was immobilized and bedridden. Finding himself uncharacteristically overweight, Bill was in need of a transformation himself. Using his tried-and-true methods, he lost over 40 pounds. Now at the age of 50, Bill is back to the best shape of his life and wants to help others do the same.

I’ve been in love with helping people get fit for the vast majority of my life. I’ve spent years learning everything I possibly can about training, nutrition, supplementation, motivation, and all the essential components of transformation. This love has led me to train pro athletes, celebrities, and millions of people around the world. It also forms the foundation of my 12-week Back to Fit transformation program.” - Bill Phillips

Back-to-Fit guides your fitness journey with truly holistic approach. This free program focuses on the following:

  • Training - Based on basic exercises and a proven methodology that will make you stronger, burn fat faster, improve cardiovascular health, and increase energy levels, all in just 25 minutes a day.
  • Nutrition - You’re not going to learn how to “diet,” you’ll walk away with a knowledge of how to eat for life.
  • Recipes - Food is fuel; the cleaner you eat, the better you will perform both in and out of the gym. Eating clean doesn’t mean being deprived of what you love. Have no fear; Bill has put together a collection of satisfying meals and delicious desserts.
  • Supplementation - By giving your body the right amount of nutrients, you can stay healthy, longer. This approach to supplementation will allow you to reach your fitness goal faster.
  • Motivation - Getting fit takes more than just good nutrition and a solid workout regimen, it also takes a positive mindset.

To lean more about Bill Phillips’ free 12-week trainer Back-to-Fit, please visit: and Automated Insights Partnership Announcement

Personal Training Gets an Automated Upgrade BodySpace App Offers Personal, Encouraging Workout Narratives

Boise, ID - February 10, 2015 -—the Internet’s most-visited fitness site and creator of the popular BodySpace app—is proud to announce its partnership with Automated Insights (Ai), the world leader in producing narrative content from Big Data. Together, and Automated Insights (Ai) will deliver personalized workout summaries to every one of their users.

Ai’s natural language generation platform, Wordsmith, turns each use’s workout data into a plain-English email with the motivating tone of a personal trainer. Wordsmith’s narratives offer insights on progress, encouraging users to keep working toward their fitness goals.

Chris Anderson,’s Personalization Program Manager, says users have responded well to the workout summaries. “The phrase I keep seeing over and over again is “this is so great, so motivational, I want to get back in the gym today,’” he says. “That’s exactly what we hope to accomplish.”

Known for automatically writing fantasy football recaps for Yahoo and corporate earnings stories for the Associated Press, Ai CEO Robbie Allen says health and fitness is an important application of the company’s technology. “By writing human-sounding narratives from unique user data, Wordsmith puts the “personal’ in personal fitness.”

Jamie Loehr,’s Senior Vice President of Ecommerce, predicts automated content will play an expanded role in the future. “We can imagine narrative recaps covering nutritional activity and even a user’s activity with content,” he says. “We have a long personalization roadmap, and it’s great to have Ai’s Wordsmith in our toolbox.” Launches True Grit

A New Line of Science Based Supplements

Boise, ID - January 27, 2015 -—the Internet’s most-visited fitness site and largest online retailer of nutritional supplements—is proud to release the most science-based, research-backed, results-oriented supplement line available, True GRIT.

The new line, True GRIT includes the following:

  • Whey protein powders to support muscle building.
  • Pre-workout powder for improved workouts.
  • A test booster to support healthy testosterone levels.
  • A thermogenic to help support body composition.

“Each True GRIT supplement contains premium and fully dosed ingredients, so there will never be a question of what you’re putting in your body,” stated Ryan DeLuca, founder and CEO of “True GRIT is backed by today’s best science and research to bring you the best products possible.”

True GRIT is unlike any supplement because it was made for the true athlete in mind. It was created from advanced supplement research, using clinical studies performed at leading universities and sports performance labs around the world. These studies revealed some of the most effective physique altering and performance-enhancing ingredients currently available. To get your first look at these scientific supplements, please click here.’s 3rd Annual Bodies of Work Released

Boise, ID - January 15, 2015 - The third annual Bodies of Work features ten of the fitness industries hottest superstars—sans clothing—in powerful and inspiring poses. Building on the success of the last two inspirational Bodies of Work photo-features, again seeks to celebrate and showcase the ideal physique. Bodies of Work I and II received over 1.5 million page view and was a hot topic on social media.

Bodies of Work is a celebration of the human form at it’s absolute fittest. It is a collection of awe-inspiring physique photos that highlight the beauty, power and potential of the human body.

“Bodies of Work is one of our most highly anticipated articles yet,” explains founder and CEO, Ryan DeLuca. “This year’s collection of athletes is the best by far. The striking photography showcases an array of the industry’s best and fittest models, proving that the human form is truly a work of art.”

Some of the hottest names in fitness are gracing in this year’s edition: Neon athlete Ashley Hofmann, MusclePharm athlete Chady Dunmore, Grenade athlete Jamie Alderton, NLA for Her athlete Jessica Arevela, My Protein athlete Sergi Constance, athlete Chad Hollmer, Beast and’s athletes, Katie Chung Hua and Sean Sarantos, as well as fitness superstar’s Paige Hathaway and Ana Delia De Iturrondo.

Get your first look at this year’s breath taking work of art and see why the human body is the ultimate masterpiece.

Be sure to also check out Bodies of Work volume one and two.


Based in Boise, Idaho, is the world’s largest online sports nutrition store. The site carries more than 13,500 health and fitness supplements and accessories, shipping to customers in more than 155 countries. helps more than 30 million people every month achieve their health, fitness and appearance goals by offering over 35,000 pages of FREE information, including more than 25,000 articles and 10,000 videos, expert-designed online training programs, and new content added daily. For more information, please visit

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