Weider - the name is so famous in the world of bodybuilding that you can't spend a day in the sport without hearing it. Weider - the name is also linked to Arnold Schwarzenegger, Dave Draper and Frank Zane, a few of Joe Weider's most popular disciples of bodybuilding. And let's not forget magazines - Weider founded Muscle and Fitness, Flex, Men's Fitness and Shape, some of the most popular bodybuilding and fitness magazines today!
Joe Weider co-founded the IFBB, International Federation of Body Builders, with his brother Ben, and Weider created the Mr. Olympia contest to showcase the amazing physiques of his fellow bodybuilders. With these astonishing accomplishments, Joe Weider is a legend, but what's the back story behind the legend? In this exclusive Bodybuilding.com interview with Joe Weider, Weider takes us on a nostalgic journey back to the streets of Montreal, Canada where he first discovered his passion for pumping iron!