Markus Kaulius owned a chain of supplement stores, but wasn't always sold on the products bought from his shelves. He needed to fill the nutritional gap. He began filling that void in January 2005, when he launched Magnum Nutraceuticals.
Using a formula of science, experience, and pharmaceutical-grade ingredients, Magnum makes strides in the race for sports nutrition supremacy. Its reputation is evident based on the customer reviews on Bodybuilding.com, as well as the number of athletes joining Team Magnum to share the brand with the world.
Kaulius sat down with Bodybuilding.com to talk about his company and how it has become so successful. We are proud to showcase Magnum Nutraceuticals as the newest Bodybuilding.com Supplement Company of the Month!
My name is Markus Kaulius, and I am Magnum. I owned a small chain of supplement stores in the early 2000s, and I always sold with a personal guarantee.
I wasn't satisfied with the products on the market and the overall customer satisfaction and reviews of the products I was selling. I felt there was a gap in the market that a Premium brand could fill, so in January of 2005, Magnum was born.
From day one, the focus of Magnum has always been integrity. We compile science, experience and expertise from industry professionals and exclusively use pharmaceutical-grade ingredients in the most comprehensive and scientific formulas.
Seeing our product reviews on Bodybuilding.com averaging 9.3-out-of-10 shows me the clients have noticed the "Pharmaceutical-Grade difference!"
As hokey as this may sound to some people, I have to first and foremost show my appreciation to God. He has had his hand on this business from day one and been with me on this amazing journey every day! Without his partnership, Magnum would not be where it is today and would not be surrounded by such a great team.
My brother and father have been major influences in my life as well. My father escaped to Canada when he was just a boy and he instilled in us a solid work ethic, and to never expect anything you don't work for, to never take anything for granted.
I started my first business with my brother when I was 17. Both my father and brother taught me critical business lessons daily; they showed me the importance of balance between business and personal life (often I learned from their bad example)!
With our strong branding, integrity and quality-focus and position, we attracted the attention of Bert Neibergall, my Vice President and valued business partner. With his 20-plus years experience in our industry, working for some of the biggest companies out there, Magnum continues to hit new heights.
But no matter how high quality Magnum products are, if we do not get the products and information into the hands of the consumers, it will be nothing more than the industry's "best kept secret." Magnum has worked diligently on marketing through grass roots methods, magazine advertising and social media.
For the past 5 years we have advertised in most magazines, including: FLEX, Muscle and Fitness, Status Fitness, Muscle Insider, MD, Musclemag, Inside Fitness, and others. We found we received lots of recognition and awareness from our heavy presence in Status.
It helped us get global brand recognition including distribution in 41 countries, many of which Magnum is a leading brand. Quality marketing is something that has been important to the growth and success of Magnum.
I am a Christian man who met my wife at church (big surprise)! We have two amazing little girls and live in a quiet suburb of Vancouver, BC, Canada.
I am a serious athlete and I demand more from my body every day. I train with weights, TRX, spin, yoga, tires, ropes, and anything else I can get a burn from. I practice what I preach and I believe in supplementation to the extreme.
My current stack is Magnum DNA, Big C, A-Bomb, Serum, Opus, Thrust, Quattro, Acid, Heat, Heat Accelerated, Tonic, G, Greens, and Loaded (no joking, I am on every product we make!). You can see my photos in a couple of months and see the rapid transformation I am undergoing.
I am devoted to making amazing products for people who expect more from their body and won't settle for the excuse that their genetics are holding them back.
Magnum DNA® - this is my favorite product (and honestly the favorite product of every one of our 50+ athletes!). This is a pre-workout anabolic formula that we guarantee you will see strength gains in 3 days or we will refund your money! I personal hate working out without DNA in my system.
Magnum Thrust® - this is our No. 1 selling product and with good reason - within 5 nights you will see the deepest sleep of your life! Thrust is an incredible natural testosterone booster and estrogen suppressant, but with the deep sleep and incredible recovery, you feel like a new man on this product!
Magnum Heat® - This is Magnum's unreal thermogenic fat burner. It's NOT a major stimulant product, just a smooth energy fat burner with ingredients that will make you sweat more than you ever sweat in your life! Heat truly tightens you up without taxing your nervous and endocrine systems.
Magnum Opus® - We recently launched this incredible new formula, and the hype is well justified. This product is stimulant-free, but you will feel more fired-up to work out than you may have ever felt! This science-based formula works with your Krebs cycle energy and fires up your cells to work harder.
You will also notice an increase in strength, recovery, power, speed and the beta-alanine gave my face tingles before the glass left my lips! That is the Pharmaceutical Grade difference.
Magnum is a big supporter of athletes and we are always looking for good people to represent the "family." We sponsor more than 50 athletes worldwide.
I take it personally when looking for the next athlete - I don't just want someone who looks the part, I want someone who is truly a good human and draws positive attention to our industry
Magnum DNA® - Strength gains in three days, guaranteed, what more can you ask for?! DNA is a true performance enhancer; I say strength gains, but what that breaks down to is more reps with more weight, less recovery between sets, between workout days - this product kills!
There is a reason this product is rated 9.7-out-of-10 by Bodybuilding.com clients - you need to try Magnum DNA!
Worst: I wish more companies focused on integrity and accountability. Companies cheating on labels, "dusting" ingredients, and simply making choices they know will negatively affect the customer and the industry.
I really don't want to come off high and mighty here - there are some good people running some good companies, but I have seen some ugly things and we have all tried a creatine that we know had nothing "active" in it, or an "isolate" that made us run to the bathroom. Come on.
On a positive note, this leaves a gap in quality where clients recognize brands that do focus on quality and helps us stand out that much more.
Best: This industry has produced some amazing humans! There are a few athletes whose energy, aura, personality and charisma envelop you, infect you, intoxicate you, and you feel like hitting the gym right then and there.
Magnum has been blessed with the two best online forum reps out there - CountryMike and KonRock. My boys are in those forums every day cranking out the good word and converting users to Magnum. I think we are adding a third forum rep this month!
We also owe a ton of our Bodybuilding.com success to the killer crew at the call center. You guys are awesome!