From top to bottom, the Infinite Labs product line (launched in 2008) is top notch. CEO SiaMack Alavi bought the company in 2009 and stands solid behind every one of the products. So do its customers, which is why Infinite Labs is featured as this month's Bodybuilding.com Supplement Company of the Month.
SiaMack took the time to talk with us about the company and its plans.
Q: Can you please tell our readers how your company started?
When I first looked at Infinite Labs, I was impressed with the growth potential and just had to make it into something greater.
To be an IFBB pro bodybuilder is one thing. To be a member of the New York Swat Team is another. Joseph Palumbo is both. Don't complain about your job or training to this guy. He is a top cop and a pro athlete so he has to be certain that whatever he takes is going to help him in the gym and on the job. That is why he is proud to be a part of Team Infinite, as he told us in this athlete interview.
Q: How long have you been with Infinite Labs and what was it that led you to joining their team?
I believe it's about 3 years. I have to truly believe in a product for myself to promote it. Through my years of bodybuilding, I have used many different products and I have found that Infinite Labs uses the best ingredients and they have shown to work the best. This is why I joined the team.
You are well known not only as a bodybuilder but also as a 20-year police officer and a member of the SWAT team in New York. How do you feel the Infinite Labs products help you not only in the gym but in the field also?
In my line of work, you need to be physically fit or you will fail. We a have Physical Fitness test twice a year. In a SWAT unit, you need to have strength, stamina, endurance and speed to execute a mission. Training together with Infinite Labs products, I am able to accomplish this. My job is not 9-to-5 - I never know when I will be doing a 12-or-20-hour tour. So I always have a Juggernaut with me. It gives me prolonged endurance, reduces fatigue and enhances mental focus. For training, no one should hit the gym without having a Juggernaut. It gives you the ultimate edge in training.
Which of the products are your favorites?
I don't have a so-called favorite; each product I use has its purpose. Juggernaut is a must every day. I also use Infinite Mass along with Carno Cre, Cyclo Bolan and Cyclo Rem GF for muscle mass and strength gains. When I am cutting up, I will use Phenyl Core, Carnitine MTX, Oxidane X and Infinite Pro Whey Protein (no carbs!).
Anything you want to say to those people who support you in both endeavors as well as to the folks at Infinite Labs?
I am truly amazed at the amount of support I receive from people thanking me for my service on the job and for volunteering my training service for those who need it. To all the folks at Infinite Labs who work hard to bring top-quality sports products to the market, I thank you. They are without a doubt the best products I have ever used and I am proud to be on Team Infinite.
What made you decide that you should start your own supplement company?
I have a passion for the industry. Years back, I was hired as operational manager for SciTec Nutrition. When the owners found themselves in financial difficulty, I had the opportunity to purchase SciTec Nutrition. As a team, we built a manufacturing facility and grew the SciTec brand. I sold the company in 2006 and retired.
Four years later, I got the bug and fell in love with Infinite Labs. I quickly learned retirement was overrated and got right back into it. I saw an opportunity and have been blessed to grow Infinite Labs to what it's becoming today.
Can you tell us about some of the important people who helped you out in the beginning?
You are only as strong as the team around you, and I could write a book about the individuals who have made a difference and are the reason we are here today.
Can you tell us a little more about yourself and your background in the industry?
I started off by creating SciTec nutrition back in 1999, which we grew to be in 50-plus countries. SciTec Nutrition to this day is still enjoying growth in Europe.
What are some of your top products right now?
Without a doubt, Juggernaut and Cyclo Bolan are leading the way for Infinite Labs. We insist on using the best and purest ingredients available and each must be suggested, through our research, to work effectively. Juggernaut was engineered with the serious bodybuilder in mind, but its benefits extend to any athlete at any level in any sport.*
In bodybuilding, testosterone is one of the most important aspects of muscle gain and fat loss. Cyclo Bolan has always been one of our top products. The ingredients found in Cyclo Bolan safely promote testosterone and are believed to attack fat while supporting gains in size and strength.*
Are there any new and exciting products that you are coming out with soon?
Yes! We are working on re-launching a new series of products that includes a new Juggernaut formula and also a new look for Infinite Labs. We are very excited about what we have in development and know the consumers will share that feeling.
Have you sponsored any athletes, and if so how have they impacted your company and the industry?
Infinite Labs is proud to have IFBB Joe (SWAT) Palumbo as its sponsored athlete. Joe has played a large role in spreading the word about Infinite Labs. Joe also uses the products he endorses, which I feel plays a major role in having him on board. Joe is very down to earth and will answer any dieting or training question sent his way. Infinite Labs wants to be the company that is always available to the consumers to answer questions about our products. Our values govern who we are and how we interact with people.
Let's say a customer comes to you who is just starting out and can only afford one product. Which one do you recommend and why?
First and foremost, we need to establish their need. As exciting as it may be to get them involved with popular products like Juggernaut and Carno Cre, in most cases the right thing to do is to get them started with BCAA powder, as well as a protein product, Beta Alanine, or both.
What do you believe is the best and worst thing about the supplement industry?
The best is there are always new products being developed to help athlete's performance. The negative is the government is trying to regulate the supplement industry.
Before we wrap this up, is there anything else you would like to share or is there anyone you would like to thank or give a shout out to?
I would like to thank Bodybuilding.com and its incredible staff for providing us the opportunity and ongoing support to grow our business in partnership with the greatest distributor in the world.
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.