New York/ Bodybuilding.com, one of the largest online sports nutrition stores in the world, and National Academy of Sports Medicine (NASM), the global leader in fitness education and certifications, have teamed up to provide evidence-based training strategies and learning innovations to the fitness and wellness community. The duo plans to accomplish this through multiple instructional workout playlists accessed through Bodybuilding.com’s interactive fitness coaching app, BodyFit.
The partnership aims to leverage NASM's reputation and authority in the fitness industry to provide BodyFit users with science-backed programming geared towards achieving their fitness and wellness goals. The collaboration will also include the strategic integration of NASM programs into Bodybuilding.com’s product and marketing ecosystem.
“Here at Bodybuilding.com we’re determined to equip our audience with the resources they need for any goal they wish to pursue in their fitness journey,” said April Schatschneider, Bodybuilding.com Executive Vice President. “Partnering with NASM, the #1 certification provider in the fitness industry, allows us to bring top tier experts in to guide users on training and nutritional best practices. We couldn't be more thrilled to embark on a partnership that will help our customers live healthier lives."
Upcoming content will include education on sports and performance nutrition, cardiovascular-focused training, supplementation overviews and tips for optimal recovery for athletes of all abilities. Both brands continue to strive to provide guidance from top health pros in the nation.
“We are excited to offer the Bodybuilding.com community access to our industry-leading content in support of achieving all of their fitness and wellness goals,” said Mike Fantigrassi, Sr Director of Product Development for NASM. “It’s a great entryway for us to support an enthusiastic and ready-to-learn audience. These interactive playlists will serve as a valuable tool for fitness consumers who are looking to optimize workouts, nutrition and gain coaching strategies rooted in science.”
BodyFit, a core product of Bodybuilding.com, contains thousands of guided movement tutorials, training programs for strength, weight loss and performance, as well as a customizable workout log to track scheduling and history. The app logs millions of workouts annually.
“We’re always seeking new ways to improve and elevate the user experience in BodyFit as our understanding of the human body evolves collectively,” said Danielle Bitts, VP of Brand & Creative for Bodybuilding.com. “Our mission is to equip our users with a variety of programs and resources to ensure every goal in health and wellness is covered.”
Bodybuilding.com has been helping people achieve their fitness, health, and wellness goals since 1999 alongside a loyal community of lifestyle enthusiasts that now boasts more than 13 million social media followers and 5.7 million YouTube subscribers.
To learn more about NASM and its course offerings, visit https://www.nasm.org/
Bodybuilding.com is the leading and longest-running digital destination for elite fitness, enabling millions upon millions to build their ideal bodies. As the first fitness platform combining content, community, and commerce, Bodybuilding.com is dedicated to enabling fitness as a life journey. Bodybuilding.com has incubated and cultivated industry-defining brands with products and programming that helped shape today's industry. Bodybuilding.com offers Signature Series and top brand supplements, performance activewear and gear, BodyFit® Membership, fitness apps, an extensive exercise database with detailed instructions and video, a supportive global community, and award-winning customer service. 12 times Bizrate Circle of Excellence for Customer Service and 2019 Digiday Publishing Award for Best Paid Subscription/Membership Product. Download the BodyFit® app today.
National Academy of Sports Medicine® (NASM) is a global leader in educational content and certifications for fitness and wellness professionals. Building on over 35 years of expertise, NASM programs create a roadmap for fitness and wellness professionals to help their clients achieve better physical and mental performance in athletics and everyday life. NASM provides an industry-first training system, with the Optimum Performance Training (OPT™) model, creating robust courses and content based solely on science-backed research. Learn more at www.nasm.org.