Bodybuilding.com's Core Values

As we grow as a company, it has become more and more important to explicitly define the core values from which we develop our culture, our brand, and our business strategies. These are the core values that we live by:

Core Value #1

ALWAYS BE TRUTHFUL
AND HONEST IN EVERY
ASPECT OF BUSINESS

At Bodybuilding.com we are truthful and honest in every aspect of our business. This genuine ethic is the cornerstone of who we are. We recognize that loyalty is mutual and adhere to the highest principles and standards to accommodate our customers.

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Core Value #2
 

GIVE BACK TO THE
PEOPLE THAT YOU OWE
YOUR SUCCESS TO

To us, community means the entire universe of people we interact with every day - our customers, visitors, BodySpace members, partners and suppliers, health and fitness personnel, and the people within our local area. We owe our success to the support of this community, and enjoy giving back to it as much as possible.

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Core Value #3

SETTING GOALS
CREATES THE ROADMAP
TO POSITIVE GAINS

Success doesn't happen by accident - it takes a plan. The simple act of setting short-term and long-term goals creates a roadmap to success for both our customers and our company. Our goal-oriented approach is what sets us apart from the competition, allowing us to work intelligently and efficiently to achieve superior results.

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Core Value #4
 

GREAT THINGS WILL
HAPPEN WITH A PASSION
FOR COMPETITION

Bodybuilding requires raw energy, drive, and emotion. These same qualities are reflected in the way we conduct our business. We focus our energy on moving in the right direction through a fun, yet ambitious culture to support our community. Our work ethic and passion for health and fitness come together to create a business environment where great things happen.

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Core Value #5

IT'S OUR GOAL
TO MAKE THE
BIG IDEA BIGGER

Building a successful business from the ground up requires revolutionary ideas. We believe in taking an aggressive approach in bringing these ideas to life. Innovative thinking has fueled our ability to grow from a simple website selling creatine, to a complex online resource with thousands of products, a wealth of fitness information, and a thriving online community.

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Core Value #6
 

OUR MISSION IS NOT
COMPLETE UNTIL THE
CUSTOMER SAYS WOW

Everything we do at Bodybuilding.com begins and ends with our customers. Not only do we aim to fulfill our customers' needs, but we also strive to create lasting relationships. We establish trust with our customers through active listening and thoughtful action. By working to understand our customers' needs, we are able to provide a unique and unforgettable service. It is our goal to WOW our customers with every interaction!

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