Gold Standard Natural 100% Whey
Optimum Nutrition

Gold Standard Natural 100% Whey

Perfect For Low Fat/Low Carb Diets!
Optimum Nutrition Natural 100% Whey Protein - For Low Carb Diets - No Artificial Stuff!
9.3  out of 10  (358 Reviews)
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Product Overview

There is only one gold standard. Gold Standard 100% Natural Whey.
Optimum Nutrition Gold Standard 100% Natural Whey
THERE IS ONLY ONE GOLD STANDARD’s Protein Powder and Supplement of the year 2005 - 2016. Optimum Nutrition Naturally Flavored Gold Standard 100% Whey.

  • 12 Consecutive Years of Award Winning Quality
  • World’s Most Trusted Sports Nutrition Brand
  • Whey Protein Isolates: Primary Source
  • 5.5 Grams of Naturally Occurring BCAAs
  • 4 Grams of Naturally Occurring Glutamine and Glutamic Acid
  • Instantized to Mix Easily Using Just a Glass and Spoon
  • No Artificial Flavor, Sweeteners or Synthetic Colors
Naturally Flavored Chocolate
Naturally Flavored Chocolate
Naturally Flavored Vanilla
Naturally Flavored Vanilla
Naturally Flavored Strawberry
Naturally Flavored Strawberry

True Strength is a journey. It never rests, it never quits. It's about overcoming obstacles, accomplishing goals, and recognizing achievements. And then it resets to achieve again. As your trusted sports nutrition partner in goal achievement, ON demonstrates that same passion while crafting our products. From the raw materials we source to our state-of-the-art manufacturing processes, no compromises are made. You set the bar higher after every workout, we set the bar higher to redefine the industry standards and ensure you realize optimum results.


Whey protein isolates are the purest form of whey and the main ingredient in Gold Standard 100% Whey(tm). Each serving provides 24 grams of rapidly digesting whey protein with consistently great taste making Gold Standard 100% Whey(tm) the standard all other proteins are measured against. The naturally flavored version of the world's best-selling whey protein powder contains no artificial flavors, sweeteners or synthetic coloring.


Optimum Nutrition has been spotting the efforts of goal driven individuals since 1986. As one of the few companies to operate state-of-the-art manufacturing facilities that are GMP compliant, ON assures that every shake will mix up effortlessly because of its first-to-market instantization process. You also expect each shake to taste the same as the last and your next. That's the kind of consistency ON delivers.


Optimum Nutrition is legendary for both quality and innovation. In addition to producing the world's best-selling whey protein, ON's Gold Standard 100% Casein™ introduced slow-digesting nighttime protein to the weight training world and Essential Amino Energy™ created the anytime energy category in sports nutrition. When technology makes advancements possible, ON will be the company bringing it first to your shaker cup.

Gold Standard at a glance. What: Faster digesting protein. When: Post-work out. Why: Muscle Recovery and Growth.

Ratings & Reviews

Gold Standard Natural 100% Whey
Overall Rating
358 Ratings
Verified Buyer Rating
89 Ratings
Average Flavor Rating
6 Flavors
Top Rated Flavor
Natural Vanilla
By clicking the button above, you agree to entering the Reviews section. Products in the Store are not intended to diagnose, treat, cure, or prevent any disease.
Dec 29, 2019
Verified Buyer
  • 10 Vanilla

These are tasty but not overly sweet and they don't use artificial sweeteners - unless you consider Stevia extract to be artificial. Stevia doesn't cause the gut biome upset that I experienced with those using sucralose, so I plan on staying with this whey supplement for the forseeable future.

Dec 16, 2018
Verified Buyer
  • 10 Vanilla

Love this taste! I blend it with coconut milk and it taste delicious! Since now Im gonna order only that one!

Jul 11, 2018

I love this protein! I can't stand the taste of sucralose, splenda etc, and protein without artificial sweeteners can be hard to find. The chocolate flavor is good and chocolaty, almost like melted chocolate ice cream. Not as sweet as others, but that's what I was looking for. I wouldn't recommend mixing it with water, because it comes out pretty thin and bland. But mixed up thick with milk or soymilk, it's delicious!

Jun 24, 2018
  • 10 Vanilla

Essentially flavorless and not sweet at all... but it isn't nasty either. You'll be happy if you understand this.

Jun 14, 2018
  • 10 Vanilla

Vanilla taste great with milk. It's natural with good ingredients, no artificial stuff like sucralose and maltodextrin. Low sugar, sodium, and cholesterol. This is whey protein concentrate not isolate so its prefect for my goals. Little expensive but you pay for what you get. I have nothing bad to say about this product.

May 29, 2018
Verified Buyer
No written review.
Mar 29, 2018
Verified Buyer

Switched to this probably two years ago to get away from Sucralose. I have now gotten to where I can't stand the taste of anything that uses sucralose or aspartame for sweetener anymore. I mix a scoop of this with a 1/2 cup of whole oats and a little bit of ice and water in a blender -and that has been my breakfast everyday for almost two years. May not be for everyone but its a pretty clean breakfast and to me it has become absolutely delicious.

Mar 16, 2018
Verified Buyer

Seemed less junky than the original protein but def not as good tasting. Thought I could get used to it but I can't. It does help adding less liquid but still blah. I used almond milk and it's like a chocolate milkshake but that's added calories and can an inconvenience if on the run. IT just tastes very fake and YOU KNOW you are drinking a whey shake. I am looking for others or will go back to all the flavors they had with the original ON products.

Mar 14, 2018
Verified Buyer

I have tried a lot of natural whey protein and I thought they were pretty good.This is by far the number 1.

Jan 14, 2018

Hated the Natural Chocolate flavor.

Apr 29, 2015

Mixes well, tastes pretty good for a natural whey. Great for cutting. Results are good so far.

Sep 04, 2014
No written review.
Sep 01, 2014

This protein is one of my favorites and I continue to use it! Not only do the flavors taste great with water or milk but you definitely see results when used properly and consistently. I highly recommend trying this product and using it to your benefit, you will see great results.

Aug 31, 2014

Really good for a natural whey. Great for the price. I've gone through a couple of bottles of the chocolate... Mix it with whole milk though... It's not very thick like most proteins; not so great mixed with water..

Aug 30, 2014
  • 8 Vanilla

Optimum is always my choice for protein supplementation. Even though, I go for the natural branch to avoid artificial colors, flavors and sweeteners. In my opinion, chocolate has to be the best tasting when mixed with water or milk. As for vanilla, the taste when mixed with water is alright, but with milk is sure better.

2 Sizes
1.9 Lbs.
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Price: $25.49  ($0.94 / Serving)
Flavor Rating: 8.4
Optimum Nutrition Natural 100% Whey Protein - For Low Carb Diets - No Artificial Stuff!

What's in Optimum Nutrition Gold Standard Natural 100% Whey

1.9 Lbs. Vanilla
Serving Size 1 Rounded Scoop (32 g)
Servings Per Container27
Amount Per Serving
Calories 130       
Calories From Fat 10       
% Daily Value *
Total Fat 1 g 2%
Saturated Fat .5 g 3%
Trans Fat 0 g       
Cholesterol 35 mg 12%
Sodium 60 mg 3%
Total Carbohydrate 5 g 2%
Sugars 4 g       
Protein 24 g 48%
Vitamin A 0%
Vitamin C 0%
Calcium 10%
Iron 0%
Not a Significant Source of Dietary Fiber
* Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.
Protein Blend (Whey Protein Isolate, Whey Protein Concentrate, Whey Peptides), Sugar, Natural Flavor, Lecithin, Xanthan Gum, Rebaudioside A, Lactase.
ALLERGEN INFORMATION: Contains Milk and Soy (Lecithin) Ingredients.
Gluten Free

Directions For Gold Standard Natural 100% Whey:

SPOON STIRRED: Gold Standard 100% Whey™ is INSTANTIZED. That means if you forgot your shaker cup or don’t have time to get out the blender, you can just add one rounded scoop of Gold Standard 100% Whey™ to a glass filled with 6-8 oz of water or your favorite beverage. Then mix it up with a spoon. Stir for about 20 seconds or until powder is completely dissolved. TIP: Adjust the taste of your Gold Standard 100% Whey™ by varying the amount of liquid that you use to prepare it. For a bolder flavor with slightly more body and sweetness, mix each scoop with 4-6 oz of water, milk, or your favorite beverage. For a milder tasting, less sweet shake, use 8-10 oz of liquid per scoop.

SHAKER CUP: Bringing a shaker cup with you to the gym is the best way to get a powerful dose of protein immediately after your workout. Just pour in 6-8 oz of your preferred beverage and then add one rounded scoop of Gold Standard 100% Whey™ to your shaker cup. Cover and shake for 25-30 seconds.

BLENDER: Add one rounded scoop of Gold Standard 100% Whey™ to a blender filled with 6-8 oz of water, nonfat milk, or your favorite beverage. Blend for 20-30 seconds. Then add 1 or 2 ice cubes and blend for an additional 30 seconds. SHAKE UP YOUR SHAKE: By adding fresh or frozen fruits, peanut butter, flaxseed oil, coconut and other high-energy ingredients, you can transform your shake into a delicious high-protein meal. STACK YOUR SHAKE: You can make Gold Standard 100% Whey™ an even more powerful recovery product by adding supplements like creatine, glutamine, BCAA, and concentrated carbohydrate powders.

THINK OUTSIDE THE GLASS: Gold Standard 100% Whey™ can be used for more than just protein shakes. Try mixing a scoop into oatmeal, yogurt, or the milk that you pour over your morning breakfast cereal. Better yet, boost the protein content of muffins, cookies, brownies, etc. by adding a scoop or two to your baked goods recipes.

SUGGESTED USE: For healthy adults, consume enough protein to meet your daily protein requirements with a combination of high protein foods and protein supplements throughout the day as part of a balanced diet and exercise program.



* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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