In the 25 years that I have been in the fitness industry, without a doubt, the most frequently asked questions I am asked are, "How do I get a sponsor," and "How do I make a living utilizing my fitness background?"
For exactly this reason I was very happy when I was asked to write a monthly article or column on how to properly market yourself, and to answer the question:
look and physique to create opportunities to break
into the entertainment industry?"
The truth is... I have good news and bad news.
The Bad News:
The bad news is that you have picked a very hard potential occupation. There are tens of thousands of people who arrive in the entertainment industry-rich cities every week wanting to be the next big discovery.
The Good News:
The good news is that it will take some imagination and lots of hard work. You did not get the awesome physique and look that you have by being lazy. You worked hard, and this same work ethic you used to build your body will help you achieve your goals.
An Exciting Journey
You are about to embark on a very exciting journey. There will be some great life lessons to be learned, and we will cover a great number of topics and visit many places on this journey. Some of the topics included will be:
- Creating the right image for yourself.
- Establishing and accomplishing your goals.
- Resumes and comp cards:
What to put on them, and what NOT to put on them.
We will also talk about the audition process, finding an agent, and many other topics. I will thoroughly cover one topic each month. Feel free to send any questions you might have after reading the column. I want you to have the mind-set of someone building something. In order to build something well, you need to have a good foundation.
The Importance Of Networking
One of many recurring themes in this learning process is about the importance of networking. Another important thing is that you need to really enjoy the process of building your career. If you feel great pressure and stress about doing this, maybe this is not the right career for you.
I will always be honest with you about everything. Something that you should keep in mind is that there is a possibility that after six months or a year from now, you may decide that this kind of career is not right for you. There is no shame in that. There are still other things you can do in the fitness industry.
For example, I know many people who make a handsome living as a personal trainer. One thing that I can't stress too much is that everything about creating this kind of career should be a lot of fun, and you MUST enjoy what you are doing.
Finally, I want you to know that reading this column will not only give you great information that you can use, as it is, or you can modify it to fit your particular needs. You will need at times to do your homework by researching things. There is another area of marketing that is new and exciting.
I am referring to the wonderful new big world of the internet. The internet did not exist until recently. You can find information that is useful on just about any topic that exists in the universe. I will sometimes give you homework to do involving the topic of the month. However, I have another life lesson: the more effort you put forth, the better your chance of success.
This is exactly why I made the statement earlier that it is important to keep an open mind, and to be creative. If you put more effort into building your career, you will get more out of it. You will also be inspired by different women who have succeeded or are succeeding as we speak.
Each of you ladies who are reading this column probably have someone in the fitness industry that you admire and look up to. Right here in this column, you will find out how they accomplished their goals, and what makes them tick. OK, now buckle up, and get ready for your journey. Next month, the topic will be about your first major tool you need to get started; having great photographs. See you next month.