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FitBiz Podcast: Feminine, Firm & Fit's Kelli Calabrese Interview.

This week, Tom Perkins and Dave DePew get the inside scoop on the business end of the Fitness industry from Firm & Fit's Kelli Calabrese! Learn How To Run A Profitable Weight Loss Program!

Kelli Calabrese Interview

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Interview with Kelli Calabrese
Main Topic: Learn How To Run A Profitable Weight Loss Program!

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November 17, 2006; 47:05 minutes; 10.7 MB  audio

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About This Episode

Learn How To Run A Profitable Weight Loss Program With
     Kelli Calabrese

    Kelli Calabrese ( is an international presenter, author, personal trainer, lifestyle coach, spokesperson, women's fitness expert and 20 year wellness professional.

    Kelli is the Editor of Personal Fitness Professional and Wellness & Fitness Entrepreneur magazines. Kelli also is the 2004 Personal Trainer of the Year. She is the author of "Feminine, Firm & Fit: Building A Lean Strong Body in 12 Weeks." She was the lead fitness expert for eDiets and eFitness from 2000-2003. Her personal mission is to empower individuals with the tools to make health, fitness and wellness a permanent part of their lives. She does this through teaching and coaching both consumers and fitness professionals.

    At the age of 22, Kelli had completed 3 science degrees including an Associates in Biology, a Bachelors with High Honors in Exercise Physiology and a Masters in Cardiac Rehabilitation and Exercise Science.

    Since 1986, Kelli has acquired 23 fitness and nutrition-related certifications. She co-owned and operated a chain of 4 fitness centers (Xercise, Inc.) and 4 corporate centers with clients such as Calvin Klein Cosmetics, Nabisco and Beneficial Insurance.

    Calabrese opened Xercise Institute, the first school for preparing candidates for the American Council on Exercise's Personal Training exams. In 9 years, her school prepared over 3,000 students with a 90% passing rate, to become certified as a Personal Trainer, GFI, L&WMC, or CES.

    Kelli Calabrese.

    In 2000, Kelli began Calabrese Consulting, LLC which focuses on reaching both trainers and consumers with her passion for fitness and wellness. She helps trainers grow prosperous careers through the FITT Academy (, personal consultations, group presentations, writing, editing, audio programs and at industry conferences.

    She reaches consumers through online training, phone coaching, magazines, TV, radio, audio programs, group training, books, podcasts and live seminars.

    She is a Fitness Expert for, Family Energy Magazine, and Beauty and Lace. Kelli is presently an advisor for Healthy Kids Catalog and on the board of advisors for the Personal Trainer Business Association (

    Calabrese has been a spokesperson for The American Council on Exercise and was the Lead Exercise Physiologist and Advisor to NESTA (National Exercise & Sports Training Association). She was also an Expert Fellow for the National Board of Fitness Examiners.

    Kelli is available for spokesperson and media opportunities as well as consulting personal trainers and fitness businesses towards success, balance and prosperity.

-> Here Are A Few Of The Questions Kelli Answered:

    Most fitness professionals are savvy to the obesity statistics. Please give us an update on the opportunity for personal trainers in the field of fat loss.

    How will today's current fat loss "solutions" fare in the future?

    How can today's fitness professional capitalize on the weight loss industry?

    This may seem obvious, but please review the benefits of offering a Weight Management program in a fitness studio or center.

    What components should a weight loss program include?

    What does a club or trainer need to get started offering weight Management programs?

    How can trainers capture the overweight market?

    What arsenal of tools does a trainer need to get a commitment from a weightloss client?

    Can you give us an idea of how you would offer a weight management program one on one, versus in a group, versus a supervised program?

    Where do you see the future of weight management for personal fitness professionals?