There are many potential ways to position yourself as an expert and rather than cover all the possibilities, I'm going to give you what I feel is the easiest and fastest way. Before I get into the steps you need to take, I want to first reinforce the benefits and ensure you recognize how powerful it can be!
Why you need positioning as an expert
Here are just a few of the many benefits or reasons why you need to position yourself as an expert:
Media exposure / publicity
A positive piece of publicity is far more effective than any form of advertising or promotion out there. When people are told by their local paper/ TV news about how great your service is, they think much more of it because it's coming from a trusted/credible source.
In addition to the positive media exposure, being and expert adds instant credibility and allows you to get your message in front of many more people. You can do radio/TV interviews, write articles, perform demonstrations, and even end up hosting your own radio/TV show - the possibilities are endless.
Your chances of receiving the above benefits is much harder, If not impossible unless you position yourself as an expert.
WOW large numbers of people
Another benefit is that you have the ability to get your message in front of more people. For example, would you rather meet with one potential client/customer a week or dozens? It's a no brainer ... plus, you don't even need to be a great speaker!
How to position yourself as an expert
So how do you position yourself as an expert? It's easy ... here's what you need to do:
1 : Write one new article each week/month
You should sit down at least once a month and write a short, but information packed fitness article. Then send it to your local media, put it on your website, use it in your newsletter, and submit it to other fitness websites.
Become a writer for Bodybuilding.com!
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I personally write one new article every 2 weeks and also have my articles posted on dozens of websites. I actually use a distribution service to get my articles posted on other sites/ or used in other peoples newsletters. You can learn more about this service here www.internet-researcher.com.
You can also sometimes get contracts to write articles for magazines, newsletters, journals, other organizations, etc. After
a while (usually a short while) you'll find that you'll be getting all sorts of requests to use your articles and tons of exposure. There's nothing like being a popular, fitness author!
2 : Speak to groups, classes, seminars, workshops
There are so many possibilities and too many to list here so I'm going to share with you what I feel is the best way to position yourself as an expert with public speaking.
Here's what you do ...
Go online and do a search for "Adult learning in (your city)". You should come across quite a few organizations that offer numerous classes and workshops for adults. Check them out and see if they are offering any fitness classes.
If not, great ... contact them and offer to teach a class. If they already are offering some fitness classes, that's great too - this means there is definitely the demand and they see the value in offering fitness classes.
To see an example of what I'm talking about, go to www.takeaclass.org and you'll see that I teach a few classes there. Again, there are so many ways you can use public speaking to your advantage but this is what I have found to work the best for me.
Not only will you get the chance to WOW a group of people (possibly your ideal clients), but you will often also receive a commission based on the number of students.
For example, I taught one of my workshops "Flat Abs Fast" a few weeks ago and earned $200 plus I sold $175 in products! That's $375 in 3 hours and I got to help 30 people at the same time. And don't forget, who are they going to contact when they have questions or decide they want help?
Note: Not all schools/organizations are the same so be sure to do some research and know what the terms are fore you agree to teach.
Also, don't feel like you need to walk away with a couple hundred dollars. I would still teach the same class even if I wasn't paid. Why you ask?
Take a guess ... It's great exposure, instant credibility, opportunity to WOW multiple people at one time, drive traffic to my website, sell products after class, meet new people, I could go on and on.
3 : Write a book or produce a video
I know you're thinking that this is too expensive or takes too much time - you're wrong! You can sit down and write a small book in a few weeks. You could even compile all those articles you've written and do a little editing and there you go!
I wrote my first book, Burn Fat Fast in 2 weeks. It's only 28 pages but it sells for $27, and it brings me in an additional $500-1000 each month! You can see it here: www.burn-fat-fast.com. You can create an e-book, printed book, audio program, video ... there are so many options. Just pick one and get started.
Well, there you have it ... 3 simple, yet extremely powerful ways to quickly position yourself as an expert. I hope you see the power of what "expert" status can do for you and I look forward to hearing about your success.
Other marketing tools to check out
In the past few years my personal training business has tripled and I've helped dozens of other personal trainers learn and master the principles of effective business and fitness marketing.
I've also put together a whole series of business and marketing tools and resources for personal trainers and fitness professionals including:
Maximum Fitness Profits - An e-book that covers the 3 essential strategies that every trainer must follow
The Complete Guide to Successful Fitness Marketing - A manual that covers everything from how to generate leads to using the internet to get clients, sell products, automate much of your business, and more.
Instant Fitness Marketing Tools CD - A collection of ready-to-use marketing pieces including postcards, letters, newsletters, print ads, and more.
Personal Trainer Business Success Membership - Everything a trainer needs to be successful - manuals, marketing pieces on CD, online tools + resources, monthly newsletter full of tips, strategies, and ideas, monthly conference calls, review + critique of marketing materials, phone + email consulting, unlimited support, and more!
About The Author
Article courtesy of Jesse Cannone of http://www.profitmax-marketing.com. Jesse is a certified fitness trainer and fitness marketing expert... grab a FREE copy of his ebook, "Maximum Fitness Profits" now here: http://www.profitmax-marketing.com/freemfp.htm.
|Check Out Jesse's Books!
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