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Reflections Of A HITer: Home Abdominal & Cardio Equipment.

I just wanted to set the record straight about some things like making a profit in the industry. I also wanted to share some of my opinions and stories about the fitness profession. Learn why people are making money off of bs equipment!

Please do not read this series if you're not interested in what I have to say. Hey, nobody forces anyone to read this stuff. Some will enjoy this series and others won't. If you're not interested in my comments, you probably won't miss anything. No offense, but save yourself some grief and read something else.

First of all, there are some comments every now and then suggesting that those who advocate HIT do so because it's profitable. There's certainly money to be made in the fitness profession. Personally, I do have some fitness-related income from sources "outside" my full-time job, but I can assure you that I'm not getting rich. If I were making huge gobs of money from advocating HIT, I wouldn't be driving the car that I do. And I wouldn't be sitting here with holes in my socks and my underwear. Okay, I'm kidding. About the socks.

Why Am I Writing This Series?

Why am I writing this series? I dunno. I'm still trying to figure out why people park in driveways and drive on parkways. I could never figure that one out. Guess I just wanted to set the record straight about some things like making a "profit" in the industry. I also wanted to share some of my opinions and stories about the fitness profession. Call it an urge.

There are many typical ways that someone can "profit" in the fitness field. Perhaps the biggest gains are made through TV shows, the so-called infomercials, and exercise videos.

I haven't made any of those, and I don't see any in my future especially with the mug with which I've been blessed. I also don't sell or endorse any residential equipment for the abs (like the Ab Isolator, Ab Sculptor, Ab Roller, Ab Flex, ab nauseum... Ha ha!), the thighs or the hips (like the Thighmaster or the Buttmaster... hey, I see a trend there... think the next one will be the AbMaster?), or any other part of the human anatomy.

Most of those products aren't worth a fraction of the money paid for them. For the most part, the gadgets are waists. Freudian slip. And the ads overflow with promises of anything you want to hear: build muscle, tone muscle, gain weight, lose weight, melt fat, and other physiological miracles. One ad claims that their device will "create muscle tissue" and "burn fat 24 hours a day." First of all, being able to "create" muscle tissue would truly be a miracle of Biblical proportions; you can increase the size of what you already have but you can't simply "create" more. And you use fat as an energy source all day long as it is. Oh yeah, the ad also said, "You can start firming and toning in minutes." Great line, total bull.

The BS Equipment

Anyway, I'd imagine hundreds of thousands of each of those items are sold every year if not millions. (Recently, one of my relatives increased that number by one.) They're mass-produced for little and sold for much. Though I'm not a betting man, I'd wager to say that after a month or so, most either break due to inferior design or don't get used because of boredom. Whatever ultimately happens, they become dust collectors for the buyer and bank deposits for the seller.

One recent Saturday morning after I got a good, healthy dose of pro wrestling, I was surfing through TV channels and came across an infomercial for one of those ab devices (which looks suspiciously like another). On this particular infomercial, Fred Hatfield (aka "Dr. Squat") was being interviewed about the doodad by some tall blond gal on a beach. Interestingly, he didn’t really endorse the product.

Unless I missed something, he just talked about the importance of having strong abdominals. I don't think he even mentioned the name of the gizmo, though it was visible. Interesting. Well, if you endorse a product that you believe in, that's fine. But if you attach your name to a product just to make a buck, then that's another story.

It's rumored that one NFL strength coach will endorse any product for money. There's another "former NFL conditioning coach" (which he is, by the way) who is endorsing TWO different abdominal devices. Hey, whatever. Maybe both are somehow tied for the lead at being the best gadget in existence.

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