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2004 IFBB Official Announcements.

2004 IFBB Official Announcements.

Official Announcement

To All IFBB Professional Athletes, Judges, Officials and Promoters

Montreal, Canada, May 26, 2004: Pursuant to Article 2.7 of the IFBB Professional Rules (2003 Edition), all IFBB professional Athletes, Judges, Officials and Promoters must possess a valid IFBB Professional Membership Card in order to compete, judge, promote or otherwise officiate at an IFBB-sanctioned professional competition.

To maintain your IFBB professional status in good standing, you must return your current card without delay to Jim Manion, Vice Chairman IFBB Professional Division.

This card will be replaced with the new 2004 IFBB Professional Division Membership Card without further charge provided your 2004 membership fee is paid in full.

In order to ensure your most current contact information is on record, Athletes, Judges, Officials and Promoters are asked to provide the following information without delay to the IFBB Professional Division (please print):

  1. Name in full
  2. Complete mailing address
  3. Home phone number
  4. Business phone number
  5. Cell phone number
  6. E-mail address
  7. Website address
  8. Nationality

Promoters who are interested in promoting IFBB professional competitions should contact Jim Manion.

All IFBB professional members are reminded of Article 14.9 of the IFBB Professional Rules (2003 Edition), which states:

“Any IFBB professional athlete, judge or official who participates at a competition or event not approved or sanctioned by the IFBB may be fined, suspended or expelled.�

Please direct all correspondence and communications to:

    Jim Manion
    Vice Chairman
    IFBB Professional Division
    P.O. Box 3711
    Pittsburgh, PA 15230

    Toll Free: 1-866-304-4322
    Tel: (412) 276-5027
    Fax: (412) 281-0470

Two New IFBB Contests for 2005

Plans to Organize and Promote Weider Bodybuilding Events

By Jon Fine

American Media is entering into a coventure with the International Federation of Bodybuilders for the bodybuilding world's Super Bowl event: Mr. Olympia. Mr. Pecker also said that beginning next year, American Media would have a hand in creating and putting on two new pro bodybuilding events, the Joe Weider World Cup and the Joe Weider International Cup.

The IFBB was founded in 1946 by Joe and Ben Weider. The bodybuilding empire they built grew to include a vitamin and supplements unit and the Weider Publications portfolio of muscle and fitness magazines such as Flex and Shape. American Media bought Weider Publications in 2002 for $350 million.

"They wanted to get comfortable with me first," Mr. Pecker said, "before we would take the next step." He painted the partnerships for the bodybuilding events -- which often take place over a weekend, with "expos" featuring booths displaying sponsors' wares -- as a means to sell broader partnerships with advertisers, as well as an opportunity to win them greater exposure through broadcast deals.

"I see this as a big opportunity," Mr. Pecker said, to bring "the lifestyle of this industry to non-endemic advertisers."

Steroid allegations

Whether many mainstream advertisers will want their products to be associated with the world of modern bodybuilding remains to be seen. Even fans concede the comic-book-esque physiques it promotes cannot be achieved without use of performance-enhancement agents such as steroids, which are illegal.

Major League Baseball is currently struggling with steroid allegations against many of its top stars, though the league has yet to suffer from any significant sponsor or fan backlash from an ongoing federal investigation.

Prosecutors are looking into athletes' relationships with Victor Conte and his Bay Area Laboratory Co-Operative, or Balco. (The investigation has affected athletes not only from baseball but also the National Football League and track and field who have been clients of Balco.)

Meanwhile, the winner of this year's Arnold Classic, another top bodybuilding event named after California Gov. Arnold Schwarzenegger, was presented with a Hummer and a Rolex, although neither marketer was listed as a sponsor on the event's Web site. (Not surprisingly, the most prominent sponsors of Mr. Olympia and the Arnold Classic Weekend, which now encompasses a broad range of strength and fitness events, are supplements and exercise-related companies such as GNC, Met-RX and TwinLab.)

'Natural progression'

Jim Manion, president of the National Physique Committee -- the amateur relative of the pro IFBB -- dismissed the suggestion that the tight-knit bodybuilding world would look askance at the Weiders having lost some control over their bodybuilding contests. "It's a natural progression" from American Media's magazine deal. "I don't think there will be any problem with people accepting" Mr. Pecker's entrance onto the scene.

Earlier this year Mr. Pecker named Gov. Schwarzenegger executive editor of former Weider titles Flex and Muscle & Fitness, a largely honorary position that an aide told the Los Angeles

The article can be found at:

The IFBB & American Media Inc Partner

Form 50/50 joint venture of worldwide television broadcast to take event to new heights and present unique sponsorship opportunities

Montreal, Canada, May 20, 2004: Ben Weider, President of the International Federation of BodyBuilders (IFBB), and David Pecker, Chairman, President and CEO of American Media Inc., announced today that the two companies will be forming a joint venture to produce one of bodybuilding's best know professional events, the Joe Weider Olympia competitions. The 2004 event will be staged at the Mandalay Bay Resort & Casino, Las Vegas, Nevada, October 28-30.

This landmark agreement will see the IFBB and AMI join forces to produce the world's premiere professional bodybuilding, fitness and figure contests that comprise the Joe Weider Olympia Weekend. This historic alliance between the sport's governing body and one of the largest publishing companies in the USA raises the prestige of the Joe Weider Olympia to a whole new level.

David Pecker, Chairman, President & CEO of American Media Inc., and Ben Weider, IFBB President, shown signing the agreement

David Pecker and Ben Weider seal the deal with a handshake

The Joe Weider Mr. Olympia has produced some of the sport's greatest bodybuilding icons, like Lee Haney, Dorian Yates, Ronnie Coleman and Arnold Schwarzenegger, 7-time Mr. Olympia winner. The Ms. Olympia debuted in 1980; the Fitness Olympia in 1995; and the Figure Olympia in 2003, adding names like Cory Everson, Lenda Murray and Susan Curry to the growing list of stars.

"The Mr. Olympia is the Super Bowl of bodybuilding and this partnership between AMI and the IFBB will allow us to promote it so it achieves that degree of worldwide recognition", said Mr. Pecker.

Mr. Weider added, "AMI and David Pecker were so enthusiastic about getting behind the Olympia property that the IFBB had to find a way to make it work. Muscle & Fitness and Flex are the #1 magazines in the industry and with their marketing power and David Pecker's commitment to success, this was the perfect partnership."

Muscle & Fitness and Flex recently named world renowned bodybuilding champion Arnold Schwarzenegger as Executive Editor of both magazines. Arnold Schwarzenegger, in a statement on the partnership of AMI and the IFBB said, “The pairing of these two great organizations will take the Mr. Olympia competition and weekend to new heights. It will also bring the sport to new audiences and give it even greater exposure�.

As the details become firm for the 2004 competition, the partnership is already looking for sponsors to get behind this strong platform to reach this passionate and dedicated audience. "We intend to make the Olympia the biggest event in Las Vegas in late October and a must-see for everyone in town. And, as we fine tune our broadcast plans and promotional packages, advertisers and sponsors from a wide range of categories will see the potential this event presents to reach millions of fans, both here and abroad", Mr. Pecker said in regards to the marketing opportunities for the event.

American Media Inc. is one of the largest media companies in the U.S. and the leading publisher of celebrity journalism, health and fitness and Spanish language magazines. These include the all new glossy Star magazine, Shape, Men's Fitness, Muscle & Fitness, Muscle & Fitness Hers, Flex, Fit Pregnancy and Natural Health magazines; the largest newsstand Latino magazine, Mira!, Shape En Espanol and Thalia magazine; the National Enquirer; the best selling country music magazine, Country Weekly; and more than 200 mini-mags and digests. AMI recently launched its own book division with 10 titles released to date. In addition to print properties, AMI owns Distribution Services Inc., the country's #1 in-store magazine merchandising company.

The IFBB was founded in 1946 by brothers Joe and Ben Weider. Today, it has National Affiliates in 174 countries worldwide, making it one of the largest sport federations in the world and the only bodybuilding organization recognized (since 1969) by the General Association of International Sports Federations (GAISF), the International World Games Association (IWGA), and over 90 National Olympic Committees. IFBB President Ben Weider is a recipient of numerous honors and awards, including the Order of Canada, Order of Quebec, Order of St. John and French Legion of Honor, as well as being a Nobel Peace Prize nominee. Mr. Weider is also president of the International Napoleonic Society, a noted historian, lecturer, author and philanthropist.

Restructuring Of Its Professional Division

Montreal, Canada, May 20, 2004: The International Federation of BodyBuilders (IFBB) confirms its withdrawal of the appointment of Wayne S. DeMilia to the positions of IFBB Vice President Professional Division and Chairman IFBB Professional Committee.

The IFBB also confirms that Wayne S. DeMilia is no longer associated with the Joe Weider IFBB Olympia competitions or with any other IFBB event or activity, except for the 2004 Night of the Champions.

All inquiries regarding the IFBB Professional Division, the Joe Weider IFBB Olympia competitions, IFBB Professional Membership Cards for Athletes and Judges, or any other IFBB event or activity should be directed to:

    Jim Manion
    Vice Chairman
    IFBB Professional Division
    P.O. Box 3711
    Pittsburgh, PA 15230

    Tel: (412) 276-5027
    Fax: (412) 281-0470

IFBB Introduces New Professional Division Management Team

Montreal, Canada, May 20, 2004: The International Federation of BodyBuilders (IFBB) is pleased to announce a restructuring of its Professional Division with the appointment of Eric Weider (USA) as Chairman and Jim Manion (USA) as Vice Chairman and Pro Judging Director.

Eric Weider & Jim Manion.

Eric Weider is Chairman of the board of directors of Weider Nutrition International, Inc., President and CEO of Weider Health & Fitness, and IFBB General Secretary.

Jim Manion is Chairman of the National Physique Committee (USA), IFBB Vice President for North America, and IFBB Assistant General Secretary.

"Both Eric and Jim bring an unparalleled wealth of knowledge, experience and expertise to the IFBB Professional Division", remarked IFBB President Ben Weider. "They are dedicated, trustworthy and loyal IFBB officials - passionate about the sport; well-respected by the business and sport community; and excited about the future development of professional bodybuilding, fitness and figure within the IFBB."

Also appointed to the IFBB Professional Division Management Team were Tony Blinn (Canada) as Secretary and Rafael Santonja (Spain) as European Pro Director.

The complete Management Team will be announced on or before May 31, 2004.

All inquiries regarding the IFBB Professional Division should be directed to:

    Jim Manion
    Vice Chairman
    IFBB Professional Division
    P.O. Box 3711
    Pittsburgh, PA 15230

    Tel: (412) 276-5027
    Fax: (412) 281-0470

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