Think Thin Vision Statement

Think Thin will continue to be the leading manufacturer of all-natural low carb products and in so doing, provide consumers with a healthy, delicious way to maintain their weight and well being.

About Think Thin

In the late eighties and early nineties when Lizanne Falsetto was walking the runways of Paris, Milan and Tokyo, her number one concern was her appearance. Not unusual for a high fashion model appearing in shows for Yves St. Laurent, Comme des Garcons and Issey Miyake. What was unusual was that Lizanne also focused on the way she felt. Unlike many models, she wasn’t content to live on cigarettes and lettuce leaves. She used the opportunity of being in Asia to learn about beneficial herbs and understand the Asian point of view on health and well-being as it relates to diet.

Along with her husband, fellow model Garrett Jennings, Lizanne embarked on a journey that anticipated the advent of functional foods. That journey led them to the decision to create their own line of products. The original Think Bars were designed to be "brain food," hence the name. They contained Gingko Biloba, Ginseng, Vitamin B-12 and Chamomile, ingredients prized in Asia for their ability to enhance mental ability.

At the same time, Falsetto and Jennings were discovering something that worked in their own lives, a low carb diet. They were early adopters of the Atkins philosophy and found that low carb eating benefited not only appearance but energy level and well being.

"Models are always looking in the mirror," says Falsetto. "They are well aware of the ways in which what they eat affects how they look and feel."

That understanding led Lizanne and Garrett to create Think Thin Low Carb Diet Bars in September of 2001, well ahead of the wave of low carb products. The line was based on their personal belief in the benefits of a low carb diet and their commitment to using only natural ingredients.

An Ongoing Philosophy

Think Thin products weren't created to capitalize on a "low carb craze" or "low carb fad." Even as mega-manufacturers like Unilever, Kraft and Hershey enter the low carb arena, Think Thin stays true to its original philosophy and core vision. Think Thin will continue to be the leading manufacturer of all-natural low carb products and in so doing, provide consumers with a healthy, delicious way to maintain their weight and well being.