In 2001 Robert Fulcomer set out to develop and market health and fitness products based upon the No Cheat concept. The No Cheat concept is about eliminating the illusion that the road to improved health and fitness is paved with magic pills and quick-fix exercise equipment. At No Cheat Abs, we believe that increased health and fitness requires participation, it takes work and it's about making healthy choices. There are no overnight results. No Cheat seeks to inspire the disillusioned consumer through education about proper exercise and nutrition programs focused on sustained results.

About Rob Fulcomer

Rob Fulcomer, the Company's founder and inventor of the No Cheat Abs™ machine, is a Certified Professional Trainer and manages No Cheat Fitness Center in Longmont, Colorado. Mr. Fulcomer has provided fitness training for celebrities and athletes, including Marcelo Balboa, World Cup soccer player and Jeff Burton, Winston Cup NASCAR driver. Mr. Fulcomer has also appeared in personal training segments on "The View" television talk show and personally trained the shows producer Bill Getty.

Mr. Fulcomer has a degree in Physical Therapy and over the years his focus on fitness includes extensive hours of clinical research and rehabilitation experience in the areas of acute care. He has designed exercise treatments for patients requiring both strength and stabilization. Mr. Fulcomer is also experienced in educating patients towards self-care activities and safety awareness.

As former Head Trainer at EAS, Mr. Fulcomer has developed solid health and fitness industry contacts and experience. He is greatly experienced at designing optimal physical fitness programs incorporating nutrition and lifestyle education and training and was able to bring this expertise to No Cheat Fitness Center as its owner. His emphasis on quality instruction and training is apparent in his No Cheat vision and is built into the No Cheat Abs machine.