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    For full news coverage go to: Bodybuilding.com In The News now!

    Bodybuilding.com Pushes Down its Chargeback Rate
    Apr 8, 2011 8:52AM


    Launched in 1999, Bodybuilding.com operated for years with what it says was an extremely low chargeback rate. But within a decade, along with its growth in site visits and sales, its chargeback rate started to surge."

    Over the course of a year, our chargebacks started rocketing, doubling month over month," says Ryan Vestal, corporate controller. "By December 2009, our chargebacks were 1% of sales."

    Adds Troy St. Pierre, vice president of global business development and customer service: "As our company grew, people started to hear about us more, and with more attention we had more activity from fraud."

    Bodybuilding.com, a unit of Liberty Media Corp., No. 11 in the Internet Retailer Top 500 Guide, realized that the extra attention and higher chargeback rate would require more sophisticated fraud prevention technology to replace its home-grown system. The internally built system could not keep up with the volume of orders and automatically provide a risk score each transaction, the retailer says.

    Last year it deployed Kount Complete, a fraud prevention technology platform from Kount Inc. With a several fraud prevention tools including device fingerprinting and risk-scoring tools, the Kount Complete platform has enabled Bodybuilding.com to process high volumes of transactions while, at the same time, more accurately identifying which orders should be accepted, blocked or temporarily held for manual review. The new system, which is hosted by Kount in a software-as-a-service environment, has resulted in an 85% drop in the retailer's chargeback rate, to 0.15% from 1%, St. Pierre says.


    Entire Nation Gets Behind the Bodybuilding.com $100,000 Transformation Challenge
    Mar 21, 2011 4:54PM


    Boise, ID – March 22, 2011 – Bodybuilding.com, the Internet's most-visited bodybuilding and fitness site and largest online retailer of nutritional supplements, and Optimum Nutrition (ON), recognized as one of the world's most trusted performance nutrition brands for 25 years, have successfully produced the biggest transformation challenge yet with 14,000+ entrants from all 50 states vying for $100,000 in cash and prizes.

    Not only do individuals have a chance to win over $100,000 in cash and prizes, but everyone who entered was provided with a free custom nutrition, training and motivational guide led by industry experts Kris Gethin and Jamie Eason. Weekly personal emails have provided entrants with exclusive deals and words of advice from top ON athletes. This interactive, revolutionary approach ensured everyone had an equal chance at success regardless of gender or age (contestants ranged from 18 – 70 years old).

    With the variations of workouts provided, military members and personnel from around the world were also able to participate. Janna Monroe, a military contractor in Kuwait, went to the gym at 3:30am to fit in her workouts. She also supplemented her diet with whey protein to get in the nutrition she needed with a limited chow hall menu.

    "Joining Bodyspace.com was probably the best choice I could have made. With the help of the BodySpace community and the wealth of articles, I was able to overcome my fear of the unknown in the gym and put my determination to work. I needed a change. Over the last 12 weeks I not only transformed my pudgy figure, but I also transformed my mind," Janna shared. After losing 20 pounds, dropping two pant sizes and decreasing her body fat from 29% to 17%, the lifestyle change was well worth it. "I can honestly say I have never felt better physically or mentally. I never get sleepy during the day anymore. I love the way working out makes me look and feel."

    Due to the overwhelming success of the first transformation challenge, Bodybuilding.com has decided to implement ongoing competitions to keep motivation levels high, with the next competition kicking off in June. "We were blown away by how many lives the $100,000 Transformation Challenge has helped. Once the official winners are announced, our next goal is to keep this momentum of motivation going year round," shares Bodybuilding.com CEO, Ryan DeLuca.

    In May, the $100,000 Transformation Challenge will award each grand prize winner (male and female) $25,000 cash, a $1,200 Bodybuilding.com gift certificate, a one year gym membership, an all-expense paid trip to the Bodybuilding.com Fitness Expo, a personal training session with an ON fitness celebrity and a professional photo shoot with ON athletes. Ten runners up will receive $2,500 in cash, a $350 Bodybuilding.com gift certificate and a one-year gym membership.

    While it may be too late to join the $100,000 Transformation Challenge, it's not too late to start your own personal transformation. For more information, please go to http://www.bodybuilding.com/guides/.

    Bodybuilding.com offers more than 13,000 health & fitness supplements and accessories to help more than 7.5 million people every month achieve their health, fitness and appearance goals, as well as over 35,000 pages of FREE information, including more than 20,000 articles and videos, expert online trainers, and new content added daily.

    For more information: http://www.bodybuilding.com
    Contact: Crystal Matthews
    Email: crystal@bodybuilding.com
    Phone: 208.472.9311


    BodySpace News:

    BodySpace Username/URL Change Freeze -
    Apr 13, 2011 1:42PM

    FYI, we are no longer able to change BodySpace/forum usernames and/or profile addresses (URLs), due to some changes in the way the site functions behind the scenes. We apologize for any inconvenience this may cause.

    Tip: How To Report An Offensive PM -
    Mar 23, 2011 1:46PM

    The key to reporting offensive PMs (Personal Messages) is on the actual message itself. Just click the red flag icon at the top of the message and our moderators will then be able to see the actual message itself and take the appropriate action.

    Major Milestone: 800,000 Members! -
    Mar 18, 2011 6:01PM

    A quick statistical update: BodySpace surpassed 800,000 active users this week! This is an incredible feat, since we had just reached seven hundred thousand in early January!


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