Book: Heart Of Steel - The Dan Lurie Story

Dan began his bodybuilding career as one of the USAs best-built men winning the AAU America's Most Muscular Man title for three consecutive years. He went on to achieve wide-ranging success in the health and fitness industry and has cemented his place as one of bodybuildings more charismatic and likable pioneers.

Co-Authored by health and fitness expert, bodybuilding historian and bodybuilding.com writer, David Robson from New Zealand, the Dan Lurie Life Story is at once an entertaining and revelatory account of Dans life and an important historical document. At over 15 chapters with more than 100 fantastic photos, this book highlights Dans rise to bodybuilding fame and recounts all the highs and lows he has experienced on his journey to the top of the highly competitive bodybuilding promotion, publishing and retailing fields.

This book will certainly surprise and maybe even shock a few readers. Read the never-before-published truth about Arnold Schwarzenegger, Lou Ferrigno and the father of everything, Joe Weider, as Dan holds nothing back in recounting his dealings with these bodybuilding icons. Who started the IFBB? This book will call into question the very political foundation upon which professional bodybuilding, as we know it today, is based.

The Dan Lurie Life Story details Dans experiences as:

• A top bodybuilding competitor and holder of many world strength records.
• Founder of the Dan Lurie Barbell Co.
• Contest Promoter: he started the both IFBB and the WBBG (World Body Building Guild) federations.
• Organizer of the WBBG Hall of Fame, Fitness Dinners.
• Owner of the famous chain of Dan Lurie Health Gyms.
• Publisher of Muscle Training Illustrated magazine for almost 30 years, along with five other journals.
• Owner of the Dan Lurie line of sports and health supplements.
• Founder of the Dan Lurie Sauna Corp.
• Television Star on the CBS-TV Sealtest Big Top Circus Show.
• Actor in Captain Video commercials for the top ranked childrens show of the same name.
• Father of 5 Children and 15 Grandchildren.
• New York State Checkers Champion at age 13.