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BSN Brand Guide

About BSN®


In 2001, [B[BSN®[/B] was founded in Boca Raton, Florida with a single goal: to formulate and distribute the most advanced sports nutrition products in the world. Since its humble beginnings, BSN® has grown into a global leader in the sports nutrition marketplace with a focused dedication to creating dynamic, cutting-edge and result-producing nutritional supplements.

Driven by our core credo, "Innovate - never duplicate," BSN® has been doing just that for over a decade now. Case in point: the BSN® brand, labels, advertising and, most importantly, our products have won over 40 consumer-voted sports nutrition awards since 2005, more than any other brand in the industry. The company's reach has become truly global, yet BSN® remains as devoted as ever to the core values and grassroots principles that made the brand stand out from the pack in the first place.

  • All New N.O. Xplode
  • 0:46



The Original Pre-Workout Igniter. Re-engineered.

N.O.-XPLODE™ is the original pre-workout igniter designed for all levels of athletes to help maximize workout performance. Now, featuring a more concentrated formula and advanced ingredient technology, N.O.-XPLODE™ has been re-engineered to push you and your workout past previous limits. Plus, it’s the best tasting N.O.-XPLODE™ ever.

N.O.-XPLODE™ Supports

  • Explosive energy and focus
  • Enhanced endurance
  • Maximum performance
  • Muscular strength and power*


CellMass 2.0

CELLMASS® 2.0 is a state-of-the-art concentrated post-training recovery agent. CELLMASS® 2.0's completely redesigned formula delivers three forms of creatine as well as glutamine, taurine and hydrolyzed whey protein, designed to replenish fatigued muscles, bring a halt to muscle breakdown and kick-start the recovery process after a workout.*

  • Supports Recovery from Training Sessions*
  • Supports Muscle Strength and Endurance*
  • Supports Resistance to Muscular Fatigue*



BSN® has brought its innovative approach to the branched-chain amino acid category with AMINOX™ - the world's first effervescent, instantized Amino Acid Endurance and Recovery Agent. With 10 grams of amino acids per serving, AMINOX™ is an ideal recovery product that helps to support protein synthesis and muscle sparing.*

  • 10 g Amino Acids
  • 500 IU Vitamin D
  • 0 g Sugar


Hyper FX

BSN® set out to redefine the concentrated energy-based pre-training sub-category with HYPERFX™, the world's first effervescent Extreme Concentrated Energy & Power Amplifier. If your goal is to support raw energy and intensity, hyper-focus and endurance, HYPERFX™ is the pre-training formula for you.*

  • Intense Energy & Focus
  • Hydrocarn - Promotes Endurance
  • BetaPower - Supports Muscle Power
  • Creatine Free; 200mg Caffeine Per Serving



SYNTHA-6™ is an ultra-premium lean muscle protein formula, and one of the best-tasting protein supplements on the market. Its formula features multiple quality proteins resulting in a nutritious and multi-functional protein supplement that ensures an athlete's muscles get a quality supply of protein building blocks.*

  • 22 g Protein
  • 10 g Essential Amino Acids
  • 2 g Sugar


True Mass 1200

TRUE-MASS® is an ultra-premium lean mass gainer that features BSN®'s signature multi-functional protein formula. The unique carbohydrate blend provides the caloric support necessitated by extreme physical exertion, and healthy fats supply quick-burning fuel to satisfy the serious athlete's energy demands.*

  • 46 g Protein†
  • 600 Calories†
  • 5 g Fiber†

† Minimum amount per serving

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    * These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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