ProMera Sports was born from a parent company that wanted nothing to do with health and fitness. However, their business model had no choice but to shift with the changing times when they were introduced to a revolutionary new formula for creatine, creatine hydrochloride.
CEO John Lewis knew a winner when he saw it—or more accurately, when he heard about the results that this novel product called CON-CRĒT was enabling. In the ensuing six years, CON-CRĒT's popularity has grown by word-of-mouth and unsolicited endorsements from big names, until it has become the reigning king of creatines! Lewis gave us the inside story on his company's amazing run.
Name: ProMera Sports
Facilities: Norwell, MA / Orlando FL
Founder/CEO: John Lewis
In Operation Since: 2007
Prizes / Awards: Creatine Supplement of the Year 2012
Product List: CON-CRĒT, BETA-CRĒT, GLUTA-TREN, CAPSI-BLAST, PĒAK 400, AMINO-TREN
In 2007 Mark Faulkner, the owner of the supplement manufacturer Vireo Systems, came to Boston with samples of a revolutionary creatine product called CON-CRĒT. Mark was interested in our marketing and distribution company, Harvest Direct, because he wanted an experienced partner to help market, sell, and distribute his patented product. Although my partners and I had no desire to get into the supplement business, which was known for being saturated with "me too" products, we appeased him by giving samples to friends who were serious athletes— weightlifters, male and female personal trainers, hockey players, basketball players, etc. The feedback was overwhelmingly positive! Requests for more samples kept pouring in, and soon thereafter ProMera was born.
We are fortunate to have met and surrounded ourselves with quality individuals who have varied industry backgrounds, all of whom have made major contributions to the success of ProMera. A pivotal moment in the initial launch of the product happened when Tim Bentley, a former VP of Sports Nutrition at GNC, confirmed what we already believed about CON-CRĒT by saying "If your product, CON-CRĒT, does what you say it does, it will revolutionize the creatine category." And it did! This was a significant moment in propelling the brand forward.
Dan Onishuk (a.k.a. Danny), who has been with us from day one, is our VP of Logistics and Domestic Sales. He has been to every trade show and event in the industry and works tirelessly alongside our customers to support the brand, associates, and suppliers. No job is too big or small for Danny. He continues to be a critical force in the success of ProMera.
Then there's Jim Stoppani, whose unsolicited, unbiased, and uncompensated endorsement of the legitimacy of CON-CRĒT has had a tremendous impact on the growth of the brand. Jeremy DeLuca gave us the opportunity to sell our product on Bodybuilding.com and helped educate us on how to maximize our brand's exposure on the site. Finally, Paul Burton, our product formulator and VP of International Business Development, had the idea to introduce flavored CON-CRĒT. He is, and has been, instrumental in developing and growing our brand both domestically and internationally.
I am a 50-year-old former high school and college athlete who understands the toll training and competing can take on your body. Currently I play hockey, work out, cycle, and play tennis and golf. I took very few supplements over the years: just vitamins and protein on occasion. But over the past six years, I have personally experienced how supplementing with efficacious doses of the right ingredients can be beneficial to your overall health and performance.
It was a huge deal to the entire company. Even though we felt strongly about how effective our product was, it felt amazing to know that our customers saw and appreciated our hard work and dedication to bring a high quality product to the market. It was as if the industry said to us "We really appreciate what you brought to us as consumers." Yes, being recognized and then winning was an amazing experience.
In addition, we teamed up with TSI and launched the ATP supplement PĒAK 400. It's rare that you have an opportunity to launch something that has the potential to be a game-changer. PĒAK 400 is an excellent product, creating a new category in sports nutrition.
We're working with Bodybuilding.com on strategies to educate the masses about this new and unique technology. We're proud to have a partner like Bodybuilding.com, through which we can offer "Get It First" launches.
That's easy: CON-CRĒT. It won Creatine Supplement of The Year in 2012 for a reason: It flat out performs!
The Internet is an endless source of information that a consumer of supplements can use to gather information and earn an education. The industry is growing and I feel the availability of this educational material is a key factor in its growth. The challenge for the consumer is deciphering accurate information from false information, and having access to credible sites like Bodybuilding.com will help both the consumer and the industry as a whole. As a result, the consumers are more aware of the ingredients they need to take to meet their individual fitness goals and pursue a healthy lifestyle.
Trade shows and expos are very important to the growth of the company. I personally enjoy them because they allow us to connect with customers and many of the people responsible for the success that we, as a brand, are fortunate to experience. It's also rewarding to see so many of the ProMera Sports team having fun and enjoying themselves. At this year's Olympia, in conjunction with Bodybuilding.com, ProMera Sports will be giving away a brand new Chevrolet Camaro! How cool is that?
At ProMera Sports, the first priority is ensuring the quality, freshness, and potency of every product we manufacture. However, without a doubt, the importance of exceptional packaging cannot be understated.
So many protocols and procedures are in place from a manufacturing perspective, but I think there's an innate responsibility to not overstate a product's performance capabilities or make claims that are deceptive, reckless, and irresponsible. If anything, in many cases, we understate what some of our products can do.
As soon as the formulating process begins, the first thing we do is carefully evaluate the existing data, studies, and research available on the proposed ingredients. Before ProMera Sports even begins to consider manufacturing conditions, it has invested considerable time evaluating the science behind the ingredient. What the scientific and medical communities have to say about safety, potential contra-indications, and use are critical to our formulating processes.