Supplement Company Of The Month: Nutrex
Although Nutrex has only been around for around eight years, their impact in the supplement industry is felt worldwide. Their ads in the magazines are always hits with fans and their customers always support their booths at the various expos. Bodybuilding.com is proud to shine a spotlight on Nutrex as the newest Supplement Company of the Month. We had a chance to talk to their president Jens Ingenohl about his company, background, and opinions on the industry as a whole.
Bodybuilding.com Is Shining The Spotlight
On Jens Ingenohl And His Company Nutrex.
[ Q ] Can you please tell our readers how your company started?
Before forming Nutrex in 2002 I was already a supplement company owner in Germany since 1993. At the tender age of 23, coming fresh off my military service and being a student at the University of Mannheim, Germany, I decided to supplement my meager income as a student by writing books about performance enhancing substances and selling creatine. Within a few short years I built one of Germany's top supplement companies, BMS. In 2002 I decided to expand my business to the US. During my search for able contacts I was introduced to Jeff McCarrell.
Rather than expanding my existing German business he suggested to form a different company altogether for the US market. Before I could say much of anything he told me that he already had a name for it, Nutrex Research, and a finished company logo to boot. He quickly sold me on his idea of Nutrex and knowing that I generally could trust my gut-feeling I followed my heart and we became partners in Nutrex. I subsequently moved to Orlando, which wasn't really a tough choice given the great and sunny weather. We launched Nutrex in the summer of 2002 with three products: 1-TU, Vitargo-CGL and Lipo-6. Lipo-6 became a smashing success, so did 1-TU.
Unfortunately, the latter fell victim to the prohormone ban two years later. Vitargo-CGL never really caught on with the consumer which was a bit disappointing because this product was so superior to other creatine formulas due to its patented high-molecular weight carbohydrate it was utilizing. Jeff and I made it a point that we would only research, develop and introduce products that are unique, superior, scientifically sound and of real benefit to the consumer. We wanted to be an innovator first and foremost and let the chips fall where they may be.
[ Q ] What made you decide that you should start your own supplement company?
I started working out at the age of 13 after watching Bruce Lee in 'Enter the Dragon'. I thought he had an amazing physique and I made up my mind right there at the movie theatre that I wanted to have a physique like him. Rather than just picking up a weight I educated myself from the very beginning about training, nutrition and supplements. I have a very inquisitive mind that loves to learn. So, early on I started to gain a vast amount of knowledge by reading, speaking to others, observing and through my own trial and error.
I believe I have a very practical and rational mind which allows me to cut through the BS very quickly. I soon got the big picture and was amazed about the lack of honest and straight forward information when it comes to supplements and performance enhancing drugs. So, at the age of 23 while studying economics at a university in Germany I began to write books about performance enhancing substances. I covered steroids, grey market products and regular supplements. Some readers may remember the book 'World Anabolic Review 1996' or for short WAR as it was called by many. I wrote this book under the assumed pen-name Manfred Bachmann.
Anyhow, in researching the supplement category I began to understand the amazing effects of creatine. This discovery paved the way for me to be the first person to sell creatine to bodybuilders in Germany, which was in 1994: My very first and own supplement company in Germany was born.
[ Q ] Can you tell us about some other important people that helped you out in the beginning?
I would have to mention two people. One is my good and loyal friend Michael Bodingbauer. I've known Michael for almost 20 years. He still lives in Germany and currently runs and manages my German supplement company BMS. Without him I could have never left for the US to embark on the Nutrex adventure because there is no one else I would have entrusted my German company. The other person is Jeff McCarrell. As already mentioned he is a part-owner in Nutrex and even so he is no longer active in the day-to-day operations of Nutrex he was very instrumental in the early years in building this company and forming the basis for what it is today.
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Without Michael I Could Never Have Left
For The US To Embark On The Nutrex Adventure.
[ Q ] Can you tell us a little more about yourself and your background in the industry?
I was born and raised in Germany. Before I moved to the US in 2002 to form Nutrex I had already built one of Germany's top three supplement companies: BMS. I have also written several books about performance enhancing supplements and drugs. As already mentioned, I wrote 'World Anabolic Review 1996' under the pen-name Manfred Bachmann.
It became a huge success and for many years it was considered the hardcore authority for performance enhancing substances. I was a business partner of the late Mike Mentzer and six-time Mr. Olympia Dorian Yates by having obtained the German rights to their respective books 'Heavy Duty' and 'Blood and Guts'. My company was also the first to sell creatine to bodybuilders in Germany in 1994. After having moved to the US in 2002 to team up with Jeff McCarrell and found Nutrex we brought quite a few innovations to this industry I'm very proud of.
For instance, Nutrex is responsible for having brought liquid capsules to the diet and sports nutrition industry. In 2002 we did this with 1-TU when prohormones were all the rage and two years later we practically revolutionized the fat burner market with the introduction of Lipo-6 Liquid Capsules. People loved this product and its new delivery system. Liquid capsules allowed for a faster and more complete absorption and hence better effects. Right around the time when ephedra was banned Lipo-6 Liquid Capsules stepped up to the plate and filled the void.
This development turned the industry upside down and all other companies had to play catch up. In 2007 we took it to another level by releasing Lipo-6X, which is a capsule in a capsule fat burner. To this date, no other supplement company has been able to duplicate this feat.
[ Q ] What are some of your top products right now?
Nutrex is clearly known for its Lipo-6 line of products. Again, we introduced liquid capsules into this industry back in 2004 when we released our Lipo-6 Liquid Capsule Fat Burner. This product became a huge success and won the fat loss product of the year award on Bodybuilding.com four years in a row. In 2007 we upped the ante with Lipo-6X with two capsules in one. Basically, we stuck a smaller capsule with solids into a larger outer capsules that was filled with liquids.
That way consumers could experience the fast-acting effects of liquids combined with the slower release and longer lasting activity of solids. It was a diffcult project as production gave us many headaches due to the elaborate technique and know-how that was required to put two capsules into one. As one of the leaders in fat-burning we are now about to release another Lipo-6 revolution: Lipo-6 Black Ultra Concentrate. However, Nutrex also has come on strong on the sports nutrition side. Our Hemo-Rage Ultra Concentrate is enjoying great popularity and rave reviews. It's a super concentrated pre-workout formula and I can assure you, you will never need more than one scoop to be mentally and physcially ready to do battle in the gym.
[ Q ] Are there any new and exciting products that you are coming out with soon?
I'm glad you ask. We will be releasing a new ground breaking Lipo-6 formula in mid-December. It's called Lipo-6 Black Ultra Concentrate. We title it the 'Intelligent' fat destroyer. This is the first product of its kind that contains adrenergic receptor cleansing and reprogramming agents.
If you are used to taking fat burners or stimulants your adrenergic receptors become desensitized and this ultimately leads to a loss in product effectiveness. Our new Lipo-6 Black Ultra Concentrate is the world's first fat burner that addresses this problem and sets the stage for all-out fat burning. Its three way system cleanses and reprograms receptors sites to support maximum cell-to-cell communication. Next it hits the refreshed receptor with an ultra concentrated one pill only fat destroying complex. This new concept is revolutionary and it will put a stamp on all other fat burners as being outdated. You can feel this product working for you from the very first pill. It's truly amazing.
[ Q ] Is there any other big news about your company that you would like to share with us?
We have a fantastic new website we are launching on December 1st, www.hemo-ragepage.com. As an innovator in the industry, we wanted to give the consumer the opportunity to participate in the excitement and energy surrounding our new Hemo-Rage Ultra Concentrate. This page is purely dedicated to the consumer and fans. The forums and reviews are blowing up over the freakish effects of Hemo-Rage Ultra Concentrate. So we dedicated a site for consumers to film their feats of strength and RAGE for a chance to win up to $12,500 in cash. Check out the page for more info!
[ Q ] Have you sponsored any people and if so how have they impacted your company and the industry?
Yes, matter of fact both Nutrex and my German company, have sponsored several pro bodybuilders and regular lifters over the years. I'm proud to say that I was the first to offer Markus Ruhl as well as Dennis Wolf a sponsoring contract while both had just turned pro and were virtual unknowns in the US. I recognized their outstanding potential and ended up supporting and sponsoring Markus Ruhl for 8 years and Dennis Wolf for a total of 4 years. I believe this constellation allowed Markus and Dennis to fully focus on their respective pro careers. Subsequently, both made tremendous progress and quickly climbed up the ladder and made a big impact with the judges, the industry and the fans.
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Markus Ruhl At The 2010 Europa Super Show.
View More Pics Of Markus Ruhl At The 2010 Europa Super Show.
I'm the first to admit that their almost meteoric rise brought Nutrex more visibility in our industry, so we all benefited from each other. Both Markus and Dennis are great guys and it was a pleasure working with them. Today we sponsor Mark Dugdale and Zack Khan on the male side and Larissa Reis and Natalia Melo are our female representatives. All of them are good people and easy to work with. I want to give a special shout-out to Zack because fate has recently dealt him a hard hand in form of the very serious knee injury he sustained.
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Nathalia Melo Moreira At The 2010 Europa Super Show.
View More Pics Of Nathalia Melo Moreira At The 2010 Europa Super Show.
Zack is truly an awesome person. He is a straight shooter who keeps it real and will stop at nothing to help, should you ever call upon him. If you have seen his blogs, which we have been posting on a regular basis on Nutrex.com you will see what I mean. I know Zack will be back on stage better than ever.
[ Q ] Let's say a customer comes to you that is just starting out and can only afford one product. Which one do you recommend and why?
I would make this dependent on the individual's goal and personal situation. If your goal is to lose weight you will find a great alley in Lipo-6 Black or even better our new Lipo-6 Black Ultra Concentrate. Not only will Lipo-6 Black increase your metabolic rate by burning stored fat to heat, it will also markedly curb your appetite. For a new and inexperienced customer who wants to lose weight first and foremost it is crucial to get his appetite and eating habits under control.
Let's say our new start-up customer is mainly interested in gaining muscle and strength I would recommend a creatine and glycogen loader such as Volu-Gro. This will allow him to add extra size and strength within a matter of a few weeks which is important so our beginner can become as enthusiastic as possible about our sport. I don't feel a protein supplement is necessary for a true beginner because at this initial stage there is not much need for extra protein yet. I would reserve this for someone who is training for at least 6 months. Now, if we have someone who wants to get bigger and stronger but has to work long hours and comes home tired from work, I would rather suggest that he takes a potent pre-workout booster like Hemo-Rage Ultra Concentrate. This will enable him to be mentally and physically amped for a productive late afternoon or evening workout despite having worked hard all day.
[ Q ] What do you believe is the best and worst things about the supplement industry?
Let's start with the positive part. The best thing clearly is being able to develop products that can impact people's lives positively by helping them reach their fitness and physique goals. This brings me to the worst part, which is the fact that some companies exploit consumers desire to want to make these changes in their physique and develop and market products with inferior compounds or useless formulations that render little to no results.
[ Q ] Before we wrap this up, is there anything else you would like to share or is there anyone you would like to thank or give a shout out to?
The most important thing I have learned in all my years as an entrepreneur is, that you need to follow your heart. It's important that you chose a profession and a direction in life you truly like, enjoy and absolutely want. Don't let other people talk you into something your heart is not into. Don't let set-backs discourage you. Believe in yourself, work hard and surround yourself with good, able, loyal and motivated people.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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