Supplement Company Of The Month: Dymatize
You have undoubted seen the big guy in the magazine ads with the tall blonde haircut. If not then you definitely saw the big dude with the tattoo on his chest. The ads I am referring to are by Dymatize Nutrition who has grown from its beginnings 16 years ago to a top retailer in the industry today. That is why we are proud to bring you this feature of Dymatize Nutrition as the newest Bodybuilding.com Supplement Company of the Month.
[ Q ] Can you please tell our readers how your company started?
Dymatize® Nutrition was founded in 1994 and has since been an industry leader supplying the highest quality nutritional supplements to millions of fitness enthusiasts and athletes around the world spanning across 50+ countries.
Over time, Dymatize has grown into a globally recognized and respected sports nutrition company. We started with the main essentials of sports nutrition, such as focusing first on perfecting our protein powders, and gradually expanding our breadth of products. As we started our company, we chose to operate as a vertically integrated company, which has helped us to continue growing effectively and efficiently year after year. We also searched for the most qualified personnel to help us reach our fullest potential. For example, fun fact, one of our top chemists invented the Slurpee® and he oversees all of our flavors.
[ Q ] What made you decide that you should start your own supplement company?
The sports nutrition industry was taking off in the early 90's and the importance of obtaining high quality supplementation was becoming more and more evident - owners, Ted Casey and Michael Casid got together and decided that this was the industry they wanted to be in with the vision of helping others reach their sports and nutritional goals by supplying a breadth of high-quality products to meet a variety of needs. Dymatize has done just that and currently offers over 200 SKUs - if there is a sports nutrition need, Dymatize has it covered.
Producing the safest, highest quality and most efficacious products are extremely important to us. Just as an example, one way we ensure quality is having every raw ingredient quarantined for 3 days while being tested for potency and purity multiple times by our in-house quality control testing microbiological lab to help ensure that the highest standards are met. Each of these tests is designed to deliver the safest, most effective and consistent products available on the market today. For this reason, it is believed that Dymatize is one of the most tested brands of sports supplements available in the world. We also test all finished units which in turn takes an additional 3 days.
Our commitment to extremely high quality, superior taste and delicious flavors endures. Developing and offering new cutting edge products along side our already proven product line of 200+ SKUs, we continue to be associated with the top quality products demanded by the top athletes globally.
Beyond providing safe and high quality products, another reason we separate ourselves from the rest of the competition is because of our production equipment, three separate research and development labs, four quality control labs, production of products and manufacturing of powders, and liquids take place in our own state-of-the-art manufacturing facilities spanning 113,000 square feet. We also have our own flavor lab - that's right, we actually make our own flavors when most companies purchase a finished flavor from an outside company. It is also important to note that our facilities are NSF GMP certified as well as FDA inspected. Our pills are also manufactured under strict conditions in a pharmaceutical-licensed facility. Being in total control of the purchasing, processing, blending, and packaging of our own products, enables us to keep prices low, while ensuring the highest safety, efficacy and quality at every step.
We are committed to delivering the highest quality supplements and helping to build better bodies fitness enthusiasts and athletes alike. When you get a Dymatize product, you know exactly what you are getting and that it's undoubtedly the best.
[ Q ] Can you tell us about some other important people that helped you out in the beginning?
Early on we brought on Brad Cooke who is now our VP of Sales and Marketing. Brad was a key member of our team in the beginning as he immediately brought innovative ideas and knowledge of the industry. Also our family was incredibly supportive in our new venture and believed in our vision.
[ Q ] What are some of your top products right now?
The ultimate pre-workout product. The mind-blowing pumps, maximum creatine uptake, and ultimate muscle recovery that XPAND is known for have been fused with the Explosive Energy and Mental Focus Matrix for the most insane workout of your life! Just one scoop is all it takes. With a massive 5 grams of creatine in our exclusive Strength and Endurance Matrix and 3.5 grams Vaso-Volumizing Arginine, XPAND Xtreme Pump ensures you are getting the most out of each and every workout. In addition, XPAND Xtreme Pump adds a full 2.5 grams of Beta-Alanine and Beta Xcelerant and 5 grams of the most advanced anabolic amino acid complex available to maximize muscle power output and recovery. Each serving also contains a 3.9 gram Energy Matrix. Check the label, nothing compares.
Available servings: 14 and 40
Newest edition to the popular and trusted Elite line. ELITE Fusion 7 is designed to be the most decadent protein indulgence on the market today. Elite Fusion 7 is a sustained-release protein supplement. ELITE Fusion 7 makes it easier than ever to consume the right amount of protein and perfect combination of 7 superior protein sources needed to capitalize on lean muscle development and recovery. ELITE Fusion 7 is perfect for fueling the body with high quality protein throughout the day helping you feel satisfied and energized. Drink ELITE Fusion 7 either as a convenient meal replacement, protein-enhanced snack between meals, or an after workout shake to help aid in recovery. Each serving offers 190 calories, 5 grams of fiber and a comprehensive vitamin/mineral blend. There are added good fats using CLA & MCTs.
Available in 2.91 lb and 5.15 lb. Flavors: Banana Smoothie, Rich Chocolate Shake, Cookies & Cream, Mochaccino Rush, Strawberry Shake and Creamy Vanilla Shake
Check the stats (example - Vanilla): each serving has an astonishing 24 grams of protein, with "0" Carb & "0" Fat. You will see that all this is in a serving size of about 28 grams, making ISO-100 90% protein by weight! Nothing out there matches our formula, nothing even comes close. ISO-100 is the ultimate ZERO CARB* Whey protein...that actually tastes great and mixes well! ISO-100 derives its name from its protein source - 100% Whey Protein Isolate. Unless you are in the medical profession, you have probably never seen protein like this before. Most companies "claim" they use Whey Protein Isolate, but after one serving of Dymatize ISO-100 you can instantly see, taste and even feel the difference! Our Whey Protein Isolate has been processed to the zenith of perfection, 100% hydrolyzed and instantized and taken through no less than 5 quality controlled steps. Both lactose and fat have been removed from ISO-100, leaving you with nothing but the most easily digested, assimilated and most bio-available source of protein on the market.
We know that maximum protein utilization is essential to aiding muscle recovery and maintaining a positive nitrogen balance, which is critical during periods of intense training. There is no higher standard of protein than ISO-100, so feel confident that you will be feeding your muscles to their fullest potential!
The meticulous processing of Dymatize Whey Protein Isolate gives you "instant mixability" in its true form. You won't believe how quickly Dymatize ISO-100 goes into solution. And, because of its ultra-purity and zero lactose, ISO-100 could be the easiest protein to digest on the market today. Dymatize ISO-100 is perfect for low carb diets. *Note: all flavors have zero carbs, except Chocolate contains one carb.
Available in 2 lb and 5 lb
The perfect blend of Ion-Exchange Whey Protein Concentrates, Whey Protein Isolates, and Whey Peptides, combined with Milk Protein rich in natural micellar caseines & caseinates plus added calcium caseinates. By combining these extraordinary and top quality protein sources Elite Gourmet satisfies your taste buds & your protein diet needs in one delicious shake. Elite Gourmet contains high levels of Glutamine and Glutamine Peptides as well as substantial amounts of Essential and Non-Essential Amino acids, including the Branch Chain Amino Acids.
Each serving of Elite Gourmet is derived from only the finest protein sources. Sources with both ultra high PER (Protein Efficiency Ratios) and the most modern protein scale, the PDCAAS (Protein Digestibility Corrected Amino Acid Score). On the PDCAAS Scale, the protein sources used in Elite Gourmet all score at least a 1.0 - a perfect score.
With Elite Gourmet, you can have it all. You get the finest proteins sources combined with the best flavor.
Our advanced blend of the 3 100% pharmaceutical grade Ajipure Branch Chain Amino Acids, L-Leucine, L-Valine and L-Isoleucine. Each serving provides a full complement of B vitamins, 7.2 grams of these essential amino acids that play such an important role in recovery after an intense workout, as well as 2.5 grams of Ajipure Glutamine.
Elite Recoup is designed to help you speed recovery and reduce muscle breakdown. In addition, Elite Recoup is designed to help enhance cellvolumization, promote vasodilation which may lead to better protein absorption and aid in immune and digestive health.
Serving Size: 30 and 90
Getting your protein should be an indulgence, not another workout. Our Elite Gourmet 6-Layer Protein Bar is not only packed with up to 32g of Protein, including Advanced Hydrolyzed Whey Protein Isolate, it's also the best tasting bar you can buy. Each bar is carb sensible, contains 0 trans fat and has 4 delicious flavors available: Cookies & Cream, Peanut Butter and Fudge Brownie and Caramel Toffee Crunch!
Available in 1.5 oz and 3 oz
[ Q ] Are there any new and exciting products that you are coming out with soon?
We actually just released 2 new products to our line: Elite Primal and Elite Egg.
Elite Primal -
Beef protein has long been known to be one of the best protein sources in the world. We have captured the unique properties of beef in a delicious, convenient powder. Elite PRIMAL Protein is ultra-concentrated. By removing the majority of the fats and cholesterol associated with beef, Primal can really help you devour massive amounts of ultra-clean high quality protein. Elite Primal is over 375% more concentrated than an average piece of beef. With a massive 27 grams of protein and 3 grams of creatine per serving, Elite Primal is the perfect addition to any diet.
Serving size: 2 lb
Elite Egg Protein -
Designed around one of nature's perfect protein sources, 100% Pure Egg Protein. Egg has long been a staple protein source. Known for its high quality and easy digestibility, 100% egg protein is perfect to help you reach your nutrition goals.
Elite Egg Protein also contains a complete profile of essential and non-essential amino acids and has been processed using the latest technology to remove virtually all of the fat and cholesterol associated with whole eggs. Elite Egg Protein is quick, easy, convenient and delicious.
[ Q ] Have you sponsored any people and if so how have they impacted your company and the industry?
Yes - currently we have several sponsored Team Dymatize Athletes, such as:
- Brock Lesnar - MMA Fighter
- Andy Haman - IFBB Pro Bodybuilder
- Dave Hughes - Bodybuilder
- Erin Stern - IFBB Pro Figure Competitor and 2010 Figure Olympia Winner
All of our athletes are loyal and long-time consumers of our products and are known to be inspirational to fitness enthusiasts and athletes around the world. We have a tremendous amount of respect for our Team and appreciate their passion for wanting to help others around them.
Brock actually attributes several of our products, such as Xpand Xtreme Pump, Elite Gourmet, Elite Gourmet 6-layer Hi-Protein Bars and Elite Recoup, to his remarkable comeback this summer. Brock as had an amazing impact on the industry by bringing more awareness to our brand in the MMA arena. He is a highly publicized figure and knowing that he is such a believer in our products and trusts our products, we feel makes a positive impact in the industry.
Andy is so approachable and loved by so many. He makes bodybuilder seem so achievable - and it is for so many. He inspires others to believe in themselves and never holds back to educate his fans on our products. Andy lives and breaths by our products and we love that about him. We actually receive messages on a weekly basis from consumers and fans on how much of an impact Andy has made on them and their family...many feel that they can achieve their goals because of maybe something that Andy has shared or demonstrated.
Another example is Erin Stern and her phenomenal win during the 2010 Olympia! She has quickly risen to the top as a Pro figure competitor and her fans have a tremendous amount of respect for her, as do we. We are so excited to have Erin on our team!
Click To Enlarge.
Erin Stern Has Quickly Risen To The Top As A Pro Figure Competitor And Her Fans Have A Tremendous Amount Of Respect For Her, As Do We.
[ Q ] Let's say a customer comes to you that is just starting out and can only afford one product. Which one do you recommend and why?
Depends on what their goal is. If they are looking for a product to help them through their workouts in order to build and obtain strength, then we would highly recommend Xpand Xtreme Pump.
If they are looking for a high-quality protein powder, then we would ask a couple of questions. Does the customer want a protein powder to purely increase their protein throughout the day, need a meal replacement or need a post-workout recovery shake. Then we would highly recommend the proteins mentioned above: ISO-100 or Elite Gourmet for purely increasing protein intake throughout the day; Fusion 7 for a meal replacement or protein increase.
[ Q ] What do you believe is the best and worst things about the supplement industry?
The best thing about our industry is having the opportunity to help others achieve their health, fitness and physique goals through the added benefits of supplementation. Every day we get to motivate and inspire for someone to do something positive for themselves with our products. Sports Nutrition is such a fast-paced industry - new discoveries are occurring all the time and to be on the leading edge of technology and science is rewarding.
There are so many companies out there that it can be very confusing and overwhelming for the consumer. Many companies are here one day and gone the next...it's hard for the consumer to know who to trust and what products offer the highest quality ingredients. Proprietary blends within labels don't share with the consumer how much of each ingredient is within that blend - it is important for the consumer to know what they are getting in each serving of a chosen product.
[ Q ] Before we wrap this up, is there anything else you would like to share or is there anyone you would like to thank or give a shout out to?
We definitely want to thank all of our customers, Team Dymatize Athletes, retailers and distributors from around the world. We would not be who we are today without them.
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