Supplement Company Of The Month: BSN!

Back in 2001, BSN exploded onto the scene with the aptly named NO-Xplode. Preworkout supplementation would never be the same. Thing is, the explosion has never stopped—BSN just keeps getting bigger and bigger. Bodybuilding.com takes you behind the scenes.

Article Summary:
  • BSN was founded in 2001 by Chris Ferguson and Scott James.
  • N.O. Xplode is their flagship product that introduced many people to pre-training ignition.
  • The EVOLUTION SERIES will be coming out in the near future.

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Supplement Company Of The Month:
BSN

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Although BSN has been in existence since 2001, they really exploded onto the scene when their top product NO-Xplode introduced the world to a new type of pre-workout supplementation. They have not looked back since and now BSN is one of the most recognized companies in the world today.

Obviously their products speak for themselves and so do BSN's loyal customer base. For those reasons and more BSN is the Bodybuilding.com Supplement Company of the Month.


[ Q ] Please tell our readers how BSN started?

BSN was founded in 2001 by Chris Ferguson and Scott James. The pair began selling their supplements out of the trunk of a car, going door-to-door and telling anyone who would listen about the new brand and the new ideas behind their products.

People began to listen, customers took notice of the products, and BSN grew and grew into the internationally-recognized, industry-leading brand it is today.

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CellMass BSN Presents:
CellMass

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[ Q ] What made Chris and Scott decide to start a supplement company of their own?

Frankly, Chris and Scott were underwhelmed by the available supplements on the market at the time.

As avid gym enthusiasts, the pair was aware of the importance of nutritional supplementation for maximizing results in the gym or on the field of competition, yet they both felt the available options just weren't cutting it. So they decided to see if they could do it better.


[ Q ] What are some of BSN's top products right now?

BSN's meteoric rise can be directly tied to the popularity and effectiveness of some of the company's time-tested core products such as THERMONEX, NITRIX and CELLMASS, and our flagship product is of course the one and only NO-Xplode.

NO-XPLODE really introduced a mass audience to the concept of pre-training ignition, which is obviously a major component of the supplement industry today.

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NO-Xplode BSN Presents:
NO-Xplode

N.O.-XPLODE is BSN´s #1 selling extreme pre-training energy and performance igniter. From the very first serving you will experience elevated physical and mental energy,...
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More recently BSN has developed one of the most popular protein brands in the world in the SYNTHA-6 line of products. Originally only available in powdered form, today BSN boasts two different Ready-to-Drink Versions as well as a SYNTHA-6 meal replacement bar called SYNTHA-6 DECADENCE which will be released in the first quarter of 2011.

Another recent innovation is the EVOLUTION SERIES product line, featured revamped versions of BSN's classic MASS STACK products NO-XPLODE, CELLMASS and NITRIX aimed at serious athletes looking to take their supplementation to the next level.

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Mass Stack NT BSN Presents:
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[ Q ] Are there any new and exciting products that BSN is coming out with soon?

Well as mentioned above, the SYNTHA-6 DECADENCE meal replacement bar is coming very soon, and we're pretty excited about that. We debuted it at the 2010 Olympia Expo and the fan response was overwhelmingly positive.

It tastes like no other high-protein bar out there, and we think people are going to love it when it hits the shelves.

Something else we're pretty excited about is the upcoming redesign of our EVOLUTION SERIES. We've reworked some of the formulas to make them better than ever, and we've got some great new concepts for the look of the products that we think will really resonate with consumers.

RELATED PRODUCT
Syntha-6 Decadence Bar BSN Presents:
Syntha-6 Decadence Bar

Syntha-6 Decadence: An Ultra-Premium Meal Replacement Bar! New from BSN, the same trusted SYNTHA-6 formula that has dominated the protein supplement market...
[ Find Syntha-6 Decadence Bar In Our Store. ]


[ Q ] Is there any other big news about BSN on the horizon?

Just know that BSN will never rest on its laurels. We've got a couple new things up our sleeve for 2011, but we're playing that pretty close to the vest for the time being.


[ Q ] Has BSN sponsored any people and if so how have they impacted the company and the industry?

We've sponsored a number of elite athletes from a wide array of disciplines over the years, though you'd have to say it all starts with the great Ronnie Coleman. Of course everyone's well aware of how Ronnie changed the face of professional bodybuilding, and when he came to us to say what a big fan he was of our products, it just made so much sense for us to work together.

Ronnie Coleman At The 2010 Pittsburgh. Ronnie Coleman At The 2010 Pittsburgh.
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Ronnie Coleman At The 2010 Pittsburgh.
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He really was the foundation of Team BSN as we know it today, and his unparalleled success onstage and never-ending quest for excellence mirrors a lot of what BSN as a company is all about. His honest endorsement of our products has played a huge part in the growth and visibility of the company, and really opened the doors for other elite athletes to join our Team.

Current IFBB superstar Dennis Wolf is one really great example, and he's joined by the likes of UFC stars Cain Velasquez and Forrest Griffin as well as young pro basketball stud Joakim Noah.

Dennis Wolf At The 2010 Olympia. Dennis Wolf At The 2010 Olympia.
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Dennis Wolf At The 2010 Olympia.
View More Pics Of Dennis Wolf At The 2010 Olympia.

Fitness Celebrity Jennifer Nicole Lee and recent Bodybuilding.com IFBB Bikini Athlete of the Year Amanda Latona are two of our most highly-visible female athletes, and they've really helped new sectors of the market embrace BSN and the importance of nutritional supplementation as a whole. Team BSN is and will continue to be a major part of the future of this company.

Amanda Latona At The 2010 Olympia. Amanda Latona At The 2010 Olympia.
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Amanda Latona At The 2010 Olympia.
View More Pics Of Amanda Latona At The 2010 Olympia.


[ Q ] Let's say a consumer is interested in the BSN product line, they are just starting out and can only afford one product. Which one would BSN recommend and why?

There's probably no better place to start than NO-Xplode. If you want to see results, you have to put the work in. That means giving it everything you've got at all times in the gym, on the court, in the ring or wherever. And that can be hard to do consistently, especially if you're just starting out.

NO-XPLODE is the standard when it comes to pre-workout ignition; it's time-tested, and people trust it to do what it says it will. We're extremely proud of that customer trust and loyalty, and we feel it's well-earned. Just try it 30 minutes before your workout, and you'll see what all the fuss is about.


[ Q ] What does BSN believe to be the best and worst things about the supplement industry?

The supplement industry is wonderful when competition drives creativity and the customers reap the benefits of our innovation. The surrounding culture has done great things for advancing awareness of health and fitness, making regular exercise a priority in millions of people's lives, and teaching people that hard work and discipline are rewarded with positive results, both mental and physical.

And as the industry continues to grow and technology continues to evolve, athletes benefit from useful products that will only get better and more effective.

CUSTOMER REVIEW: NO-Xplode

By: JVS99560
Flavor: Fruit Punch

Review:
This Product worked very well. Received a good pump and vascularity with one scoop. It also had a good caffeine kick that put me in the mood to workout.
Nine Out Of Ten.
View More NO Xplode Reviews

Of course, the danger is that there are always a few bad actors who make shoddy products or engage in deceptive advertising, for example, and thus cast a negative light on the industry as a whole. Consumers need to be educated so they can make informed choices about what they buy and what they put in their bodies, and the good guys like BSN need to lead the way in this regard.

Here at BSN we take our role as one of the industry leaders very seriously. Our primary responsibility is to the consumer, and we will continue to work hard to ensure we never betray that trust.


[ Q ] Before wrapping this up, is there anything else BSN would like to share or is there anyone the company would like to thank or give a shout out to?

We're just so thankful to our millions of loyal customers and fans all around the world who continue to make BSN the remarkable success that it is - also thank you to the professional athletes who rely on our products to keep them performing at the top of their game.

What started as two friends with a dream has blossomed into something bigger and better than either of them probably ever imagined, and we wouldn't be here without all of you! BSN's goal is to continue being innovative in new product design and development so we can consistently provide the highest quality products with the absolute most efficacy.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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