Yeah, you heard me. You are a prostitute. I'm talking specifically to Health and fitness professionals. You dress up in tight spandex, you've developed a smooth line or two, you have a nice smile, you walk the floor at the gym, conference or whatever, and you do one thing. YOU SELL YOURSELF. It is amazing how shameless people in this industry have gotten. They will prey on the naïve and clueless to make an extra buck.
I'm talking specifically to Health and fitness professionals. You dress up in tight spandex, you've developed a smooth line or two, you have a nice smile, you walk the floor at the gym, conference or whatever, and you do one thing. YOU SELL YOURSELF.
I'll never forget what a rather well respected speaker told me at a national coaches conference. He said to me that every great coach and trainer has a specific skill that the have fine tuned to laser like precision. And the ones that are the most successful all have the same skill. That skill is to get into the head of the prospective client and make them believe whatever I want. Sad, but very true.
Personal training in particular are very guilty of this. We have all gotten away from the critical feature of personal training, and that is being a good person. What makes one personal trainer better than the next? Why does the trainer at the local Balley's get $30 dollars per session and the independent trainer in California get $125 per session? Is one really that much more knowledgeable than the other?
Are the programs really going to be that different? In all reality, no. It sickens me to see how much of a business this has really become.
We will tell people whatever they want to hear to keep them around a little longer. So we can squeeze an extra buck from their pocket and make them feel more dependant on us than the previous day.
The Functional Craze...
It happens all of the time. From the big names to the no-name, the business of making suckers grows more and more. Let's take the "Functional" Training craze for instance. For most people, the exercises that are called functional are far from it. I once saw a speaker at a conference stand on a Swiss Ball and do a Barbell Front Squat. And he called that functional. What person in their right mind would ever do something like that not to mention on a regular basis that it could be considered functional!
The man at the fore front of this so called Functional Training is the popular Juan Carlos Santana. Mr. Santana has voiced much the same opinion. Although it is his claim to fame he has made it clear that people have taken it too far and created a freak show. It is a wake up call when the man who made it popular is saying it's time to stop. That takes guts that most of the professionals in this industry rarely display.
I will admit, this was a rant in the purest form. However, it holds purpose. We need a wake up call. This should not be a "Business" it should be a passion. We should not only take people through a work out, we should get them excited about working out. We need to educate them so the do not need to depend on us for the simple components of an effective workout. It is time to get back to that which got us here - the sheer desire to help others.
If you have any questions of comments on this article e-mail me or check out my website at www.muscleoverload.com.
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