Liberty Media Acquires Controlling Stake In

Liberty Media Corporation and today announced that Liberty has acquired control of, the leading sports nutrition electronic retailer and most visited bodybuilding and fitness site in the in the world.

ENGLEWOOD, Colo. and MERIDIAN, Idaho, Jan 07, 2008 /PRNewswire-FirstCall via COMTEX/ -- Liberty Media Corporation (Nasdaq: LINTA, LCAPA) ("Liberty") and today announced that Liberty has acquired control of, the leading sports nutrition electronic retailer and most visited bodybuilding and fitness site in the world. Terms of the acquisition were not disclosed. Liberty's interest in will be attributed to the Liberty Interactive group.

Founded in 1999, is a two time Inc. 500 Company and was named Internet Retailer "Best of the Web" top 50 in 2006 and top 100 in 2007. The company had over 100,000 daily and 3,100,000 monthly unique visitors in November, 2007.

" is a fast growing leader in fitness nutrition e-commerce and the authentic voice of the bodybuilding community, as demonstrated by the success of BodySpace, the social network for body building athletes," said Michael Zeisser, Senior Vice President of Liberty Media. "We are pleased to welcome entrepreneurs of the caliber of Ryan DeLuca and his team into the Liberty family. We look forward to driving collaboration among and Liberty's existing e-commerce and television companies."

Ryan Deluca
Click Image To Enlarge. CEO Ryan DeLuca At The
2007 Supplement Awards.

"We are thrilled to join the Liberty Media family and to partner with their other top-notch commerce companies," said CEO Ryan DeLuca. " is a community-centric, search driven commerce business that is highly complementary with many of Liberty's other properties. We believe our strength in social networking and our well established brand relationships will be highly relevant to Liberty. We are committed to working with Liberty and its affiliate management to pursue numerous mutual, highly definable and actionable growth opportunities."

Video Of Our New West Coast Warehouse.
Click The Play Button To Start The Video.

-> About Liberty Media Corporation:

    Liberty Media Corporation owns interests in a broad range of electronic retailing, media, communications and entertainment businesses. Those interests are attributed to two tracking stock groups: the Liberty Interactive group, which includes Liberty's interests in QVC, Provide Commerce, IAC/InterActiveCorp, and Expedia, and the Liberty Capital group, which includes Liberty's interests in Starz Entertainment, News Corporation, and Time Warner. For more information, please see

-> About manages two websites. Its "Supersite" is a vibrant and active community of content, social networking, and advice containing articles, personal pages, videos, and chat rooms. Visitors learn about gaining muscle, losing fat, competing and staying motivated. Bodybuilding's "Store" is an e-Commerce and product information site containing over 6,000 products including supplements, clothing, tanning supplies, accessories and other bodybuilding products that represent more than 450 brands.

SOURCE Liberty Media Corporation

Copyright © 2008 PR Newswire. All rights reserved

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