Hailing originally from Sweden, Pavel Ythjall brought his unique visual style to the United States since 2005. The Venice, California, resident is a freelance director whose body of work includes more than 60 music videos, two feature films, and 50 commercials.

A photographer as well, he holds a staff position with Muscle & Fitness and FLEX magazines. His photography has also appeared in BODY, Fitness, Ultimate MMA, FIGHT! Inked, Fighter, and numerous other magazines around the world.

"This is what I do, this is my passion, I don’t do anything half ass, I will be exhausted, cry and bleed for your project," says Ythjall.