2008 Bodybuilding.com Supplement Awards: Optimum Nutrition Values Nomination!

Jaime Filer recently had the pleasure of speaking with Optimum Nutrition about their recent nomination for the Bodybuilding.com supplement awards. Learn more about what drives this proud company.

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Questions For Optimum Nutrition
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Optimum Nutrition, Inc. is a leading manufacturer of nutritional supplements, owning and operating two brands (Optimum Nutrition and American Bodybuilding) with a comprehensive line of products across multiple categories.

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[ Q ] Why do you think you won best overall supplement award last year?
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    [ A ] People know what works and stick with it. The fact that we've won this award three years running, really speaks volumes. Consumers have dictated that our 100% Whey Gold Standard is the best product on the market, because it works!

RELATED PRODUCT
100% Whey Protein Optimum Presents:
100% Whey Protein

Optimum 100% Whey Protein won the Supplement Of The Year and Protein Powder Of The Year award for 2005, 2006 and 2007! Since the very beginning, Optimum Nutrition has raised the standard by which all other whey protein supplements are judged.
[ Click here to learn more. ]

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[ Q ] How does it make you feel, as a company representative, to know that your whey is consistently in the Top 2 best selling products on Bodybuilding.com every single month, every year?
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    [ A ] We work hard at developing innovative new products and novel flavors with unsurpassed quality at fair prices. It's a great feeling to know that your customers appreciate your products and the value of the benefits that they provide.

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[ Q ] What makes your 100% Whey a standout product?
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    [ A ] Premium ingredients, unparalleled quality, straight-forward labeling, and outstanding performance.

ON Supplement Awards 2007
Enlarge Click Image To Enlarge.
Optimum Nutrition Wins Supplement
Of The Year For 2007.

View More Pics From The 2007 Supplement Awards.

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[ Q ] Do you think you do as much advertising as some of your top competitors?
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    [ A ] Like anything else, there's a point of diminishing returns. Advertising is expensive. Companies that advertise excessively just end-up passing these costs along to consumers in the prices of their products. We feel that we do enough advertising to adequately educate about the benefits of our products and to keep them relevant in the minds of consumers.

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[ Q ] What is your main marketing tactic (without giving away secrets) regarding advertising?
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    [ A ] We try to focus on quality over quantity. Our message is straight-forward, not overly hyped. We believe in letting the products and our reputation for quality speak for themselves.

FORUM THREAD
Optimum Nutrition?
[ Click To Join The Thread. ]
Optimum Nutrition?
I know alot of people like ON's 100% Whey, but how good is the Classic formula? And what is your opinion of ON's other products?
Started By:
tribaltattoos75

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[ Q ] What was the reasoning behind the pull-out posters of body parts? (which I thought was very clever, by the way)?
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    [ A ] Quite simply, inspiration leads to perspiration. By now, most people know what whey is and what it does. Our goal was to help them envision what our whey could help them do for their own physiques.

ON Supplement Awards 2007
Enlarge Click Image To Enlarge.
Optimum Nutrition Wins Protein
Powder Of The Year For 2007.

View More Pics From The 2007 Supplement Awards.

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[ Q ] Who do you think is your main competition in the "Whey" category?
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    [ A ] We are our main competition. There are literally dozens (if not hundreds) of whey products on the market, but none has legitimately challenged our 100% Whey Gold Standard. And, we aim to keep it that way by consistently looking for ways to better our formula, the information on our packaging, and by increasing the number of sizes & flavors that we offer.

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[ Q ] Are there any other products in your line you think will be a deserving winner this year, and why?
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RELATED PRODUCT
100% Casein Protein Optimum Presents:
100% Casein Protein

Sometimes slower is better - especially when it comes to the rate of protein digestion. While rapid protein absorption is desirable immediately before or after exercise, delayed release is probably more beneficial throughout the remainder of the day.
[ Click here to learn more. ]

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[ Q ] Do you have any new products that have been great sellers this year?
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RELATED PRODUCT
Nitro Core 24 Optimum Presents:
Nitro Core 24

The bigger picture of sustained-release protein blends10. That's how many strategically-chosen types of protein you will find in every serving of NitroCore 24.
[ Click here to learn more. ]

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[ Q ] What does the future of Optimum Nutrition hold in terms of supplements, advertising, etc?
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    [ A ] "We could tell you, but..."