Ryan Lee, MS, CSCS is recognized as the world's leading expert on sports training marketing. He's the founder of sportspecific.com, the world's largest strength and conditioning membership site, and Personal Trainer University - the leading resource for successful personal trainers. Unlike many personal trainers, Ryan makes well over $30,000 a year. In fact, Ryan makes well over $100,000 a year, which places him in the cream of the crop as one of the most successful trainers out there.
Many people fail to be successful in life by not taking the time to ascertain where they want to go and by not taking the time to do the research to get on the right track. Several years ago, I started a business that failed miserably as I had no clue what I was getting into and how to market myself properly. I made the mistake of putting a lot of money into advertising hoping that I would get it back in the future.
Well, the future came, but the money did not and I ended going into debt and having to get a regular job to bail myself out. Looking back I realized that I made just about every mistake that one could make in starting a business. Fortunately, when I started my strength training business fifteen months ago I positioned myself properly and developed a solid income within a year. Regardless, I could have moved a lot faster if I had Ryan Lee's program from day one.
Ryan's program consists of six CD's and one bonus CD for a total of seven CD's. In addition, you get a 112-page manual loaded with valuable tips and resources. While the program is loaded with hundreds of tips to build a successful strength and conditioning business, there are five major areas that Ryan's program addresses effectively.
First, Ryan reveals clearly how to market oneself effectively without having to get a second mortgage or sell your car. Ryan goes over several techniques that I have used personally to successfully build my business. One example, is writing articles for websites, local papers, and magazines to position oneself as an expert and to get exposure. Having the training knowledge is not enough in this business, if you do not know how to promote your business, you will never make it. In addition, effective promoting does not have to involve expensive advertising. Ryan goes over several ways to promote your business that cost virtually nothing.
Second, Ryan goes over the benefits of doing workshops and how to promote them successfully. I do a lot of workshops and they are certainly a great way to make money and save time. Would you rather make $75.00 an hour training five clients in five hours or having twenty people attend a four-hour workshop at $50.00 a head? Workshops are definitely a smart business move. However, if you do not know what to do and what not to do, you will waste a lot of time with unsuccessful workshops. Ryan goes over how to present oneself at workshops and several ways to get the maximum number of participants.
Third, every strength coach would love to work with pro-athletes, but have no idea how to make it happen. Ryan interviews an expert that works with several pro-athletes and reveals what course to take to get some high level pro athlete clients.
Fourth, Ryan also reveals the necessity of having a quality website in today's world and how to generate a consistent level of major traffic to your site. Basically, if you so dot have a website, your chances of being successful are slim at best. Of course, just having a website is not enough. You need to create a unique image and implement marketing tools to make things happen. Ryan goes over dozens of tips to get you in the right direction.
Finally, one of the most important things that Ryan reveals in his marketing program is the importance of developing a passive income by developing products. A passive income is a revenue source that is active when you are not. In other words, while you are driving your kids to school or kicking back with you wife watching TV at night, people are ordering your products and you are making money. As long as you rely on billable hours, you are always going to be bound to those working hours and as a result your income potential is much lower than it should be.
Also, what happens if you get ill and cannot train any clients? You know what happens, your income stops. Of course, knowing that you need to develop products is not enough. You need to know how to create them inexpensively and market them effectively without clearing your bank account. To get you started, Ryan interviews several successful trainers who reveal how they got their products developed and out the door. In addition, Ryan and his guests go over several pitfalls to avoid.
Ryan's marketing program is the most comprehensive program that I have ever seen for the strength and conditioning market. Sure, you could learn the information that Ryan conveys in the program on your own. However, it would cost you several years of your life and thousands of dollars in marketing seminars and programs. I rather compress time and leverage someone else's experience rather than being a pioneer that feels obligated to make every mistake possible on my own before learning how to develop and execute a training business. If you are serious about developing a successful strength and conditioning business then you need to invest in not only training knowledge, but marketing knowledge as well. Ryan's program is the best investment that you could make for the marketing knowledge.
About The Author
Mike Mahler is a strength coach and Senior RKC based in Santa Monica, CA. For more tips on how to increase strength, sign up for Mike's free weekly newsletter at: http://www.mikemahler.com.
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