If you were a serious bodybuilder around 1987, you could tell you were in the midst of something new and exciting. Looking back, I now know that it was around this time that the future of the sports nutrition was about to change forever. Sure, some of the advertising and the packaging looked more polished, but the changes were more than superficial.
In what is best described as an underground phenomenon, an elite group of supplement industry mavericks had emerged from obscurity with information that would transcend the needs of the bodybuilding community. Their secret was simple: plow through scientific journals to find ingredients that actually allowed bodybuilders and athletes to become, leaner, and gain more muscle naturally.
Fast Forward To The Future
One of those companies that led the scientific charge was AST Sports Science. Founded by their fearless leader Paul Delia they burst onto the bodybuilding scene with more than a few well-researched products. Recently, I had a chance to speak with Larry Witt the National Sales Manager for AST, and was very impressed to say the least.
[ Vince Andrich ] I am sure I already know the answer to the first question, but humor me (maybe they'll think I'm younger!) and tell our readers when was your company started? Also, why was your company started?
[ Larry Witt ] AST Sports Science was born "AST Nutritional Concepts and Research" in 1987. At the time, products based on science and research were very few and far between. There really were no great options, and AST was created to change all that.
We are one of the original sports supplement companies to create high quality, research-based products for the advanced athlete and bodybuilder. AST wanted to offer these athletes and bodybuilders a variety of products to advance their efforts to the next level.
[ VA ] I mentioned this in my opening, and remember all the buzz surrounding the company "AST", especially hearing rave reviews about how potent your products were at the time. So tell us about your key employees. Who is who and what do they do?
[ LW ] At AST Sports Science each and every employee plays a key role. Every order and question gets handled by some of the best employees in the business. We wear many different hats in our organization and all of us help out in the day to day operations whether it is answering phone calls, packing orders, or creating ads.
We all have our specific roles within the company but our TEAM environment brings many new perspectives and ideas to the table. Without our team we wouldn't be where we are today.
[ VA ] Very cool. I personally believe that the best companies employ people who know and use their own products otherwise they might as well sell widgets. All right, in your opinion what separates your company from the rest of the industry?
[ LW ] First of all we sell results, not hype. Everything we sell has been based on science and research. I believe our mission statement says it best:
AST Sports Science is committed to the continued advancement of scientifically based sports nutrition supplements. We are dedicated to scientifically and medically supported research as a backbone to supporting nutritional advancement designed to enhance athletic performance, metabolic function and promote optimum health and well being.
Through dedicated effort and peerless foresight, AST Sports Science is committed to introducing to the athletic community new, effective, and "state-of-the-art" performance enhancing products; products that are backed by science and based on the concept of enhancing metabolic pathways to increase performance.
AST will continue to supply credible information on the proper use of nutrition and nutritional supplements as a way to intensify the performance level of every athlete. Void of non-supported hype and self serving propaganda, AST Sports Science is committed to the athlete and the endeavors they pursue.
[ VA ] I think credibility is key, and AST sets a good example. There are unethical companies in every industry as well as great companies with high standards. The point worth mentioning is that the general public often perceives the sports nutrition industry as one homogenized group of companies.
So when company XX is hocking BS it shines a bad light on all of us. I believe consumers need to show more monetary support for companies that aren't selling miracles, but offer education and products based on reality. If we don't all pitch in, as an industry we'll never grow up.
Now that I am off my "soapbox", let's move on.
Larry, I know our readers want to know what new and exciting products are coming out of AST in the near term?
[ LW ] AST Sports Science is continually researching and developing new cutting edge products. Our latest creation is NRGX. It is a pre-workout amplifier to help increase mental focus, strength and energy levels for the ultimate workout.
This product will be available the first of December. Two of our more recent conceptions are our BCAA 4500 and Myo-D. The BCAA 4500 was created to add the vital branch chained amino acids to the athlete and bodybuilders diet to increase size and strength.
Myo-D, our muscle defense creation, is an Omega 3 EPA Amino Hybrid. The science behind this product is amazing. Myo-D's unique formulation is shown in research to reduce muscle breakdown and stimulate an increase in protein synthesis.
Myo-D promotes muscle gains during intense training by enhancing not one, but the two key processes that are essential to gaining muscle mass.
As you can see AST Sports Science is always moving forward with the research and development of new products to exceed the expectations of today's athlete.
[ VA ] I'm going to look into Myo-D, that product looks very interesting. I am a connoisseur of specialty fats, simply because the research is so strong in many areas. So what other plans do you have to help your company grow?
[ LW ] AST Sports Science is dedicated to educating America on the pros and cons of sport supplements. We know there is a lot of supplements to choose from in today's industry but we feel with the proper education on the quality of the product and not the quantity of the product we can grow our company by selling results and creating customers for life.
[ VA ] Have you sponsored any athletes, and if so who have you sponsored?
[ LW ] We sponsor many great athletes ranging from US Ski Team members to the toughest cop in America. Our most popular sponsored athletes are some of the best natural bodybuilders in the industry.
Skip Lacour "4 time Team Universe Champion" and Jeff Willet "2 time Team Universe Champion" have been a great addition to our company. They both contribute daily to our Q&A section on our website where they answer questions about sports nutrition and our Max-OT workout. They are very well respected in the natural bodybuilding industry because of their vast wealth of knowledge and experience.
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[ VA ] What supplement combination would you recommend for someone just getting started?
[ LW ] With so many quality products to choose from you really need to dial it down to what the customer's goals are. You can always go with some of our performance packs or customize a specific stack for your goals.
|WHAT'S YOUR GOAL?|
This is where our customer care professionals come into play. They know the proper products to recommend to our customers based on individual needs. A great way to get started is to use our Lean and Strong Performance Pack. This pack includes a one month supply of VP2 protein, Nytro-Pro-40 meal replacements, Creatine HSC and our GL3 micronized glutamine. To top it off a quality multi-vitamin like our MultiPro 32x designed for the advanced athlete is a must.
[ VA ] Good advice. What do you think the best thing about the supplement industry is? The worst?
[ LW ] The best part about the industry is helping people of all shapes, sizes and ages live a healthy lifestyle. Not only do we help people out with proper nutrition we also offer a great workout program called Max OT with over 8000 pages of articles and research on our website.
The worst part about the industry is all the "hyped" products that companies push. They are taking people's hard earned money and not delivering them the results they want or are promised. It really hurts the industry's image and trust. People should be able to rely on the products they buy. This is why all of our products are researched and scientifically proven.
[ VA ] Is there anything else you would like to say?
[ LW ] We want to thank the team at Bodybuilding.com for all that they have done for the industry. They are truly one of the best in the business.
[ VA ] Thank you Larry.
View AST Products Sorted By Top Sellers Here.