Name Of Gym: Fitness Xpress
Name Of Owner: Peter Crampton
Number Of Members: 1,500-3,000
Square Feet: 10,000
Hours Of Operation: 24/7
Number Of Trainers On Staff: 6
Founders: Peter Crampton
[ Q ] How did the gym start and why did you decide to begin (or work within) the gym business?
I grew up in the Quad City area, I moved back from Las Vegas to help take care of my sick mother in 2003 and noticed the need for a easy access facility with affordable price, so I decided to pursue my dream of ownership. I worked for Family Fitness from 1992-1999, and really enjoyed being involved in changing the lives of many members and knew I would be more effective on my own.
[ Q ] Can you give us a description on what went into opening your awesome establishment?
Finding a desirable location was at the top of the list, after identifying a good location I had to negotiate a lease rate that was affordable and would work with our business model. We had minimal improvements to make inside the building since it was previously a retail location, all we really needed was some paint, new flooring, new restrooms, and a plan for equipment placement.
Lifefitness helped me with the equipment layout plan and my brother who has a background in construction oversaw the improvements we made to the building. I knew it was important to create a non-intimidating atmosphere that would attract average people needing help to change their lifestyle so we chose one equipment vendor (Lifefitness) so it was easy for those who were not "gym rats" to learn how to use the equipment without hours of instruction.
Hard work and a determined attitude was more important than anything I did, I knew I could not quit no matter how tough it was during the first two years!
[ Q ] What makes your gym different?
We are inexpensive and we connect with our members, and most importantly value relationships.
[ Q ] What sort of people do you attract into your gym?
Average people that want to change their lifestyle. We have very few fitness competitors using our gym.
[ Q ] What inspires people to train at you facility?
Inspiration usually comes from a workout partner or personal trainer, not the facility, so we encourage any member who needs additional inspiration to enroll in a boot camp or meet with one of our certified personal trainers.
[ Q ] Do you have any top trainers and why are they so good?
I am biased because I personally know our trainers and what makes each of them "top trainers" isn't necessarily their skills and abilities as personal trainers. It is their concern for their clients. Most importantly, the personal trainers focus on helping each of their clients achieve their goals. All of our trainers are sincere about helping their clients, and are all top trainers.
Click To Enlarge.
All Of Our Trainers Are Sincere About Helping
Their Clients, And Are All Top Trainers.
[ Q ] What special services do you provide?
Our most popular special service is our FX 24/7 results which includes:
- Nutrition/activity journal with dynamic user functions
- Custom recipe builder
- 28,000 foods in our database
- Built in schedule
- Food reports
- Interactive workouts in "My Folder"
- One click communication with your own trainer
- Link your account to friends and family to share success
[ Q ] Who are your most notable present and past members?
This is the Midwest, not too many notable members, none at all. I could have dropped some big names if you would have asked me this question while I was working in Las Vegas.
[ Q ] What was the hardest part about operating your gym?
The hardest part is teaching our team to listen, be assertive, and for me not to impose pressure during our slow months that creates fear.
[ Q ] What makes you competitive over the other gym chains?
We care, we are clean, we have memberships for as little as $9.99 per month, we are open 24 hours a day 7 days a week 365 days a year.
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We Care, We Are Clean, And We Are Open 24
Hours A Day 7 Days A Week 365 Days A Year.
[ Q ] How have you been able to remain so successful and how do you hope to remain so?
Never forget what is most important, it is always about relationships, not memberships!
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