2008 Bodybuilding.com Supplement Awards: BSN Values Nomination!

Shannon Clark recently had the pleasure of speaking with BSN co-owner Scott James about their recent nomination for the Bodybuilding.com supplement awards. Learn more about what drives this proud company.

dot
BSN Interview For 2008 Bodybuilding.com Supplement Awards
dot

By Scott James, BSN Co-Owner & Vice President
As Told To Shannon Clark, Contributing Writer Bodybuilding.com

dot
[ Q ] What did it mean to you and BSN as a whole when you won the awards you did last year? How has this affected the company?
dot

    [ A ] To win 7 awards last year was truly an honor, especially coming from Bodybuilding.com - the biggest and best bodybuilding site on-line. I'm so proud of the entire company.

    We pride ourselves on teamwork at this great company and there is no way we could have won those 7 awards without every one of our employees firing on all cylinders everyday, and working collectively as a team. That's what it means to be a part of Team BSN, and that's what it means to Finish FirstTM.

    In terms of the affect the awards had, winning has instilled a sense of confidence throughout the whole company; confidence that not only are we making the best products in those respective categories, but that we are also making a difference in the industry. It's consumers who vote, real bodybuilders and fitness enthusiasts who use our products, and are proud to cast their ballot for us.

BSN Supplement Awards 2007
Enlarge Click Image To Enlarge.
BSN Wins Brand Of
The Year For 2007.

View More Pics From The 2007 Supplement Awards.

    The people have spoken and I want to personally thank each and every last one of you who voted, your support means the world to us. And please, be sure to vote again this year - regardless of who you vote for, the industry needs your support.

dot
[ Q ] Do you think it will be easier to win this year due to your having a more extensive range of products, or do you feel it'll be harder due to the increased number of supplements, or brands competing?
dot

    [ A ] It definitely won't be easier - believe me, nothing is ever easy. Ask the New York Giants if defending their Super Bowl title this season and winning the Super Bowl again will be easier than winning it last season, and I can almost guarantee you will get "H#ll No" as answer from every last player. Defending is always harder because everyone is gunning for you. That's the nature of the beast, and that's what it means to be the champ.

    Despite the fact that we do have a more extensive range of products and line extensions, the industry is growing by leaps and bounds everyday with respect to new companies and new products.

    This industry is very, very competitive and it's only going to get more so as time goes on. What we have going for us is that our company has won more Bodybuilding.com supplement awards than any other company since the awards were first introduced in 2005. And I'm not saying that to be cocky, I'm stating a fact. We have legacy of excellence to uphold and that drives us to push harder and harder each day.

BSN Supplement Awards 2007
Enlarge Click Image To Enlarge.
BSN Wins Nitric Oxide Product
OfThe Year For 2007.

View More Pics From The 2007 Supplement Awards.

    Bodybuilders and fitness enthusiast know that when they pick up one of our products, they are picking up quality, something that is going to help them. It's no different than picking up a pair of Air Jordans from Nike. You know exactly what you're getting, the performance, the history of Jordan - the whole nine 9 yards. It's the same with BSN - people know what they're getting.

dot
[ Q ] What do you feel were the primary factors contributing to BSN winning so many awards last year?
dot

    [ A ] Dedication to the cause of formulating the best products, and building strong brand awareness amongst our core demographic. Those two factors were keys last year, and will continue to be for years to come.

dot
[ Q ] Has your campaign to create the best supplements changed at all from last year?
dot

    [ A ] It hasn't, not one bit. We still pride ourselves on innovation - never duplication. We are true to our word with respect to our #1 goal, and that is to create the absolute most effective sports nutrition products and showcase them to the world via our multi-faceted marketing initiatives. If anything, we are more driven then ever!

RELATED POLL
What Is Your Favorite BSN Product?

Syntha-6
NO-Xplode
CellMass
Nitrix
Atro-Phex
Other

dot
[ Q ] Who do you feel will be your biggest competition going into the awards? And why?
dot

    [ A ] I don't focus on the competition. The truth is that there are a lot of great companies out there and I applaud them, but there is only one of us. We believe in running our own race and focusing all of our energies internally. I know for a fact that we have done our homework this past year, more so than any other year, and I'm confident going into the awards ceremony at the Olympia.

dot
[ Q ] Do you have any new supplement products that are in developmental stages that you could tell us about?
dot

    [ A ] We're getting set to release our new during training supplement Volumaize TM. Its big coming out party will be at the Olympia. This is a whole new category of supplement that you actually take during your training session to boost performance, cellular growth and glycogen super compensation. It is the real deal - I can say that because I was part of the internal beta-testing. I can't wait for it to get out there and for people to try it. They're gonna love it!

FORUM THREAD
Bsn Volumaize.
[ Click To Join The Thread. ]
Bsn Volumaize.
Has anybody tried this new product? Any good word on it?
Started By:
biglow

dot
[ Q ] What supplement from your company is your personal favorite?
dot

    [ A ] Tough question to answer. I love all of our products and I have a place for each of them in my diet. To pick just one, I can't do it. I will say this though: a workout just isn't a workout without NO-Xplode TM!

RELATED PRODUCT
NO-Xplode BSN Presents:
NO-Xplode

NO-Xplode is BSN's #1 selling extreme pre-training energy and performance igniter. From the very first serving you will experience elevated physical and mental energy, muscle-expanding pumps, unparalleled strength and stamina.
[ Click here to learn more. ]

dot
[ Q ] Do you feel the market for bodybuilding and fitness supplements is changing at all? And if so, in what way?
dot

    [ A ] Yes, the market is definitely changing. One of the biggest changes I think is at the consumer level. Today's consumers are very savy. They're educated; they're up on all the newest ingredients, the formulas, the trends, even the gossip.

    Obviously, the Internet has played a big role. I for one am glad - knowledge is power, consumers should be educated. The other big change is at the manufacturing level. The manufacturing of sports nutrition products is light years ahead of what it was even just 5 years ago. The bonding of ingredients, the compounds, the flavoring systems, it truly has become a science unto itself.

BSN Supplement Awards 2007
Enlarge Click Image To Enlarge.
BSN True-Mass Wins Weight Gainer
Of The Year For 2007.

View More Pics From The 2007 Supplement Awards.

dot
[ Q ] What has been your most popular supplement this past year?
dot

    [ A ] NO-Xplode TM remains our most popular supplement. I just can't put into words how many people constantly come up to me, or call me raving about it; even more so now that it has been ramped up with AVPT. It doesn't stop. This product is the one that has changed the sports nutrition game - bottom line, there is nothing like it.

    You really have to try it to believe it. Aside from that, Syntha-6TM has sky-rocketed this past year. People are really starting to catch on about just how great each of the flavors taste. It really is like having a milkshake.

RELATED PRODUCT
Syntha-6 BSN Presents:
Syntha-6

Syntha-6 is the ultra-premium protein that tastes 'ridiculously' delicious! This multi-functional a.m. to p.m. protein powder contains 6 individually complete proteins, each with varying digestive rates and distinct amino acid profiles.
[ Click here to learn more. ]

dot
[ Q ] What do you feel sets you apart from the other supplement companies out there?
dot

    [ A ] It comes down to our commitment to be the best, and how that translates into every facet of our company. From our formulas, to our labels, to our athletes, to our marketing and on through every last facet of the company, we strive to be the best - everyday.

    There is a pride that comes with being a part of this team - putting on that red everyday; finishing first and being the best.

    I saw an interview with Derek Jeter of the New York Yankees a few weeks back and he was talking about what it meant to wear the Yankees pinstripe uniform everyday, how important it is to represent the legacy, to represent the sport of baseball when you're playing for the Yankees.

    I feel the same way about BSN. Not only are we representing ourselves and our company, we also are carrying the torch for the industry. That's what separates us.