Ask The Big Question: Why Do You Want To Be Fit?

The new year is here, and with it comes your chance. Find your internal authority. Respond to your why. is based on the ultimate answer to the essential question: Why?

Our "why" is simple: We want to change lives. We do this through information, motivation, and supplementation. We tell stories, provide trainers and trackers, and give you a voice.

But what is your why?

We want to know why you are here, why you choose to change into your gym clothes, why you summon the energy to press and pull iron, why you run every day. Why do you want to be fit?

Is it all about aesthetics? Do you just want to look good, feel good, or get laid? Do you want to send a better holiday photo to your in-laws or upstage your ex at cocktail hour? Do you think aesthetics are tied to confidence and sex appeal?

Is it about activity? Do you want to play with your kids or join a rec league without risking injury? Are you an athlete looking to take your performance to a higher level?

Are you worried about rehabilitation? Do your body and mind need repair, sending you to the weight room in search of musculature and confidence?

Are you looking for change? is driven by a burning desire to inspire change.

We will do everything in our power to help you change your life, your body. We have unfailing hope in you. Our core values exist because you need our help in minute and gigantic ways. We don't take that lightly. We never will.

As you pursue your goals in and out of fitness, ask yourself: Why? Keep questioning it, because every time you ask, you will discover new answers. You will pursue your why because it makes you feel, look, and sleep better. You will do it because it helps you live a longer, healthier, and more active life. You will do it because you saw your parents die young and don't want your children to experience the same torment. You will do it because you've seen the horrors of diabetes and refuse amputation or organ removal.

You will do it for the same reason we do, because you want to change lives, starting with your own. We will be here if you need us, investigating solutions to the biggest questions with honest answers.

You are our why.

Tell us yours in the comments below.

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